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Wardair

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Wardair
IATA
WD
ICAO
WDA
Callsign
Wardair
Founded 1953
Hubs Quebec, Manitoba, Ontario, British Columbia, Alberta, Europe, the USA, Caribbean and South America
Member lounge none
Alliance none
Fleet size 30+
Destinations 26
Headquarters Edmonton, Alberta
Key people Max Ward
Website: N/A

Wardair Canada was one of Canada's few privately run pre-deregulation airlines, founded by Max Ward in 1953 under the name Wardair Ltd. The airline formally changed its name to "Wardair Canada" in 1976 after using the name informally since 1962.

Contents

History

Wardair provided domestic service in Quebec, Manitoba, Ontario, British Columbia, and Alberta, as well as international service in Europe, the USA, and several Caribbean and South American countries. On March 31, 1989, the Canadian Transportation Agency approved the sale of Wardair to Canadian Airlines International. Wardair had its roots in the air charter business in Yukon and the Northwest Territories. From a small start with small biplanes as passenger and cargo charter company, the airline expanded into the more populous regions of Canada and turned into a holiday charter airline, from 1962 onwards. Wardair was not a discount airline but an airline providing good service at lower-than-average prices. They were known for their high quality meals and friendly staff. "Steak & Champagne" flights was a popular advertising tag line in the 1980s, and won various awards from magazines for their service (Holiday Which? magazine charter airline of the year 1985, and scheduled carrier of the years 1986 and 1987). The operations from the early 1950s were small bush-type runs based on Edmonton Alta. and Yellowknife NWT. Wardair's first large aircraft was a leased DC-6B in summer 1962, which started the airline's emphasis on charter flights, to Europe in the summer and to Mexico, California etc in the winter. The first jet was a Boeing 727 (Canada's first Boeing) in 1966, the first Boeing 707 (allowing non-stop flights to Europe) in 1968, and the first Boeing 747 Jumbo Jet in 1973. Although initially centred on Edmonton the long-haul flights moved to concentrate on Vancouver and Toronto as their main origins, also serving other major Canadian cities. Hawaii became a significant winter destination, and London Gatwick a major summertime one. The 1970 mainline fleet was two 707s and one 727, while by 1980 it was 4 747s and 2 DC-10s. Wardair was a small, steady-growing company. In 1987, from a fleet of 7 jets, Wardair made a major expansion, ordering 36 aircraft, 12 A310, 12 MD80 and 12 Fokker F100. This was a huge increase in size. Wardair also was one of the few carriers able to have their London flights transferred from Gatwick to Heathrow airports, which increased the value of the airline substantially and made them desirable to larger operators, leading to the takeover by Canadian Airlines in January 1990. Only the first 10 A310s had been delivered -- the remaining A310, MD88 and Fokker 100 deliveries were cancelled after the takeover. The airline changed from charter to scheduled service in 1986. Rapid expansion, problems with their computer booking system, and failure to attract business customers, who had developed customer loyalty to frequent flier programmes on competing airlines, led the airline into financial difficulties, resulting in the sale to Canadian Airlines in 1989.

Destinations

Wardair airplane at landing
Wardair airplane at landing

Historical Fleet

References

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Wardair from Wíkipedia. ©2006 by Wíkipedia. Licensed under the GNU Free Documentation License. View a list of authors or edit this article.

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