| WMAG | |
 |
|
| City of license | Greensboro, North Carolina |
|---|---|
| Broadcast area | Piedmont Triad Greensboro High Point Winston-Salem |
| Branding | 99.5 WMAG |
| Slogan | "The Best Variety of Yesterday and Today" |
| Frequency | 99.5 MHZ (Also on HD Radio) HD1: Adult Contemporary HD2: Smooth Jazz |
| First air date | 1982 |
| Format | Christmas music / Adult Contemporary |
| ERP | 100,000 Watts |
| Class | C |
| Callsign meaning | W MAGic |
| Owner | Clear Channel Communications |
| Webcast | Listen Live |
| Website | http://www.wmagradio.com |
WMAG is an Adult Contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem. The Clear Channel Communications outlet broadcasts at 99.5 MHz with an ERP of 100 kW.
History
The precursor to this station signed on in the late 1940s as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR (We Make Furniture Right)or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5. WMAG has been an Adult Contemporary outlet since its evolution from Easy Listening in the 1970s, when it was known as WMFR-FM. It also had some competition in the 1980s with WMQX, but since 1990 they had the AC format exclusively to themselves. In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5". In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Their original transmitter, still used by 1230 WMFR, is visible atop The Radio Building on Main St in downtown High Point. WMAG's massive signal can be received as far as Hickory, NC to the west; Raleigh, NC to the east; Fayetteville, NC and Charlotte, NC to the south; and past Martinsville, VA to the north.
External links and References
- WMAG profile on RDU RadioWaves
- Radio Building website
- Query the FCC's FM station database for WMAG
- Radio Locator information on WMAG
- Query Arbitron's FM station database for WMAG
