| Venus Holdings, LLC. | |
|---|---|
 |
|
| Type | Private |
| Founded | 1984 |
| Headquarters | Jacksonville, Florida |
| Products | Clothing Swimwear Accessories |
| Employees | 250+ |
| Website | www.venus.com |
Contents |
History
In 1984, Daryle Scott created Venus Body Wear, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, VENUS acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to VENUS. In November 2006, VENUS, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC.
Sponsorships
Official swimsuit sponsor for the 2007 Miss America pageant.
Past Venus Models
- Brooke Burke went on to host E!'s Wild On! and CBS's reality show, Rock Star. Brooke also worked with VENUS on her own line of swimwear: Barely Brooke.
- Barbie Blank went on to become a World Wrestling Entertainment professional wrestler on the ECW Brand
- Dalene Kurtis became Playboy's Playmate of the Month for September 2001 and Playmate of the Year 2002.
