| Vega FM | |
   |
|
| Broadcast area |  Sydney, Australia Melbourne, Australia |
|---|---|
| Frequency | Sydney: 95.3 MHz FM Melbourne: 91.5 MHz FM |
| First air date | Sydney: 1 August 2005 Melbourne: 5 September 2005 |
| Format | Adult hits |
| ERP | Sydney: 150 kw Melbourne: 56 kw |
| Owner | DMG Radio Australia |
| Website | Sydney: www.vega953.com.au Melbourne: www.vega915.com.au |
Vega FM is a name for two Australian commercial radio stations operated by DMG Radio Australia, one in Sydney, the other Melbourne. In contrast to DMG's other Australian radio network, Nova, Vega was originally positioned to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s. The two stations were also initially heavily networked for programming, however both stations are now predominantly independent. Only one programme is 'networked' on Sunday afternoons. The majority of music played on the station is Adult hits. Their current positioner is "Vega variety, the 70s, 80s and the best new songs", and is aiming at the 25-54 age group.
Contents |
Frequencies
Vega FM is broadcast on the following frequencies:
- 95.3 MHz (Vega 95.3)(call sign 2PTV), Sydney – launched on 1 August 2005
- 91.5 MHz ( Vega 91.5)(call sign 3PTV), Melbourne – launched on 5 September 2005
Weekday Presenters
Vega 95.3 Sydney
| Show | Show Name | DJ(s) | Time |
|---|---|---|---|
| Breakfast | Tony & Bec with Mikey Robins | Tony Squires, Rebecca Wilson and Mikey Robins | 6:00am to 9:00am |
| Mornings | — | Alex Dean | 9:00am to 1:00pm |
| Afternoons | — | Jen Oldershaw | 1:00pm to 4:00pm |
| Drive | — | Jason Staveley | 4:00pm to 7:00pm |
| Nights | — | Nathan Hardy | 7:00pm to 10:00pm |
| Late Nights | — | Trevor Sinclair | 10:00pm to 12:00am |
| Mid Dawns | Vega Variety - 70s, 80s and the best new songs | — | 12:00am to 6:00am |
Vega 91.5 Melbourne
| Show | Show Name | DJ(s) | Time |
|---|---|---|---|
| Breakfast | Dicko, Dave & Chrissie | Ian Dickson, Dave O'Neil and Chrissie Swan | 6:00am to 9:00am |
| Mornings | — | Joe Bovalino | 9:00am to 12:00pm |
| Afternoons | — | Mike Perso | 12:00pm to 4:00pm |
| Drive | — | Wilbur Wilde | 4:00pm to 7:00pm |
| Overnight | Vega Variety - 70s, 80s and the best new songs | — | 7:00pm to 6:00am |
Barry Bissell hosts Cover to Cover on both stations, Sunday afternoons from 4:00pm to 6:00pm.
Sydney News presenters include Monique Dews, Marnie Procter, Anthony Clark, Adam Hemmings and Deborah Clay. Melbourne News presenters include Nikole Gunn, Belinda Batty, Patrina Jones, Honor Elliott and Rick Wall.
Early survey results
During its first ACNielsen ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega's stations had failed to attract a significant audience. The Sydney station reached a 1.8 percent audience share, and the Melbourne station gained a 1.2 percent share, placing it second last (ahead only of ABC NewsRadio) and last out of surveyed stations in each market, respectively. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station. In June 2006[1] the Sydney and Melbourne stations stopped sharing programmes. Both stations dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the Sydney breakfast slot with former host Angela Catterns. The changes have been slow to grow market share, with the Sydney audience falling to 1.7% in Sydney (No. 6, 2006, but climbing slowly to 1.8% in Melbourne, which, at the time, was their highest audience share to date in Melbourne. By the end of 2006, Vega had increased their ratings share in both cities. The Sydney station reached 2.8%, while the Melbourne station reached 3%. In January 2007, Vega expanded its "Vega Variety" positioner to include "the 70s, 80s and the best new songs", and also put out advertisements in the form of billboards and on the side of buses, based around that expanded positioner. It was hoped that this would encourage more listeners to sample the station. In the first radio survey of 2007, Vega in Sydney and Melbourne again both had small increases, with the Sydney station reaching 3% and the Melbourne station reaching 3.3%. The station's best demographic performer on both stations in that survey, is the 25-39 age group. By the 4th radio survey of 2007, Vega in Sydney and Melbourne had gone over the 4% mark, with the Sydney station rating 4.6% and the Melbourne station rating 4.4%. In the 40-54 age group, Vega in Sydney was the second highest rating FM station in that age group after classic hits station WS-FM, who, traditionally, have been the highest rating FM station in that age group.
References
- Nielsen Media Research (2005-12-06). Survey Results: Sydney, Survey No. 8, 2005. Retrieved on 2006-02-17.
- Nielsen Media Research (2005-12-06). Survey Results: Melbourne, Survey No. 8, 2005. Retrieved on 2006-02-17.
External links
|
|
|
|---|---|
| Corporate directors | Lord Rothermere · Charles Sinclair · Peter Williams · John Hemingway · Marius Gray · Ian Park · David Dutton · Paul Dacre · Padraic Fallon · Charles Dunstone · Francisco Balsemão · Tom Gillespie · David Verey · Kevin Beatty · Nicholas Berry · Nicholas Jennings |
| Newspapers | Associated Newspapers · Northcliffe Media · Daily Mail · Mail on Sunday · Ireland on Sunday · Metro · London Lite · Evening Standard · Loot |
| DMG Broadcasting | British Pathe · GCap Media1 · Classic FM · Core · The One Network · Greenland Interactive · ITN2 · New Era Commercials · Teletext |
| DMG Radio Australia | Vega · Nova · Star FM · FIVEaa · 97.3 FM Brisbane3 |
| DMG World Media | Emex · Furnaces International · ERT Weekly · ERT Ireland · Instrumentation Systems Automation · Farm World · Evanta · iMedia Communications · Ad:tech · Big 5 · InRetail · Foodtech Packtech · Printech · Graphics Canada · Gas Network News · Chemspec |
| Euromoney Institutional Investor PLC (70%) |
Euromoney Institutional Investor · Euromoney Magazine · Insitutional Investor Magazines · Airfinance Journal · Air Traffic Management · Alpha Magazine · Asia Law & Practice · Asiamoney · Compliance Reporter · Contract Communications · Corporate Location · Dailyii · Defined Contribution & Savings Plan Alert · Emerging Markets · Engel Publishing Partners · Euromoney Books · Euromoney Yearbooks · Euroweek · Fund Action · Gulf Publishing · InstitutionalInvestor · Institutional Investor Journals · Institutional Investor Newsletters · International Financial Law Review · Journal of Wealth Management · Latin Finance · Legal Media Group · MetalBulletin · Operations Management · Petroleum Economist · Private Asset Management · Project Finance · Trade Finance · Reactions · World Link · Capital Data · Capital Net · Dealogic · ISI Emerging Markets |
| Websites | Mail Online · This is Money · Loot · Jobsite · UKPlus · Top-Consultant · TopITconsultant · Find a Property · Primelocation · Motors.co.uk |
| DMG Information | Dolphin Software · Environmental Data Resources · Genscape · Hobsons · Landmark · Lewtan Technologies · RMSI |
| 1DMGT own a 29.9% stake in GCap Media · 2DMGT own a 20% stake in ITN · 397.3 FM Brisbane is a joint venture with Australian Radio Network | |
Annual revenue: £2,176 million GBP ( 10% FY 2006) · Employees: 16,000 ·Stock symbol: LSE: DMGT · Website: dmgt.co.uk |
|
|
|
|
|---|---|
| AM Stations | 2RN 576 · 2PB 630 · 2BL 702 · 2GB 873 · 2UE 954 · 2KY 1017 · 2CH 1170 · 2RPH 1224 · 2SM 1269 · 2KA 1476 · 2RI 1539 · 2KM 1620 · 2ME 1638 · 2MM 1656 · 2MM 1665 |
| FM Stations (Sydneywide) | Mood FM 87.6 · 2MFM 92.1 · 2ABCFM 92.9 · 2LND 93.7 · 2FBI 94.5 · 2PTV 95.3 · 2SYD 96.9 · 2SBSFM 97.7 · 2OOO 98.5 · 2UUS 101.7/99.1 · 2MBS 102.5 · 2CBA 103.2 · 2DAY 104.1 · 2MMM 104.9 · 2JJJ 105.7 · 2WFM 106.5 · 2SER 107.3 |
| FM Stations (Local) | Kick 87.6 (Penrith) · Radio Austral 87.8 · Cool Country FM 88.7 (Glenbrook, Katoomba, Mt Razorback) · 2RDJ 88.1 (Burwood) · 2RRR 88.5 (Ryde) · 2RSR 88.9 (Inner Sydney) · 2BLU 89.1 (Katoomba) · 2GLF 89.3 (Liverpool) · 2RES 89.7 (Waverly) · 2VTR 89.9 (Hawkesbury) · 2NBC 90.1 (Narwee) · 2MWM 88.7/90.3 (Manly) · 2CCR 90.5 (Cumberland) · 2MAC 91.3 (Campbelltown and Camden) · 2ONE 96.1 (Western Suburbs) · 2NSB 99.3 (North Shore) · 2SSR 99.7 (Sutherland) · 2SWR 99.9 (Blacktown) · 2HHH 100.1 (Hornsby) · 2MCR 100.3 (Campbelltown) · 2WOW 100.7 (Penrith) · 2BFM 100.9 (Bankstown) |
|
|
|
|---|---|
| AM frequency | 3RN 621 · 3AW 693 · 3LO 774 · 3CR 855 · 3UZ 927 · 3PB 1026 · 3AK 1116 · 3RPH 1179 · 3EA 1224 · 3EE 1278 · 3CW 1341 · 3MP 1377 · 3XY 1422 · 3KND 1503 · 3RG 1593 · 3XX 1611 · Radio 2 1620 · Radio 2 1629 · 3ME 1638 · Radio 16 NTC 1647 |
| FM frequency | Melbourne LPONs · 3SCB 88.3 · 3PVF 88.6 · 3WYN 88.9 · 3TSC 89.9 · 3SYN 90.7 · 3PTV 91.5 · 3ZZZ 92.3 · 3SBSFM 93.1 · 3BAY 93.9 · 3WBC 94.1 · 3YYR 94.7 · 3JOY 94.9 · 3CAT 95.5 · 3GDR 95.7 · 3GGR 96.3 · 3INR 96.5 · 3MDR 97.1 · 3WRB 97.4 · 3SER 97.7 · 3RIM 97.9 · 3ECB 98.1 · 3RPP 98.7 · 3NOW 98.9 · 3VYV 99.1 · 3NRG 99.3 · 3GPH 99.5 · 3MEL 100.3 · 3TTT 101.1 · 3FOX 101.9 · 3RRR 102.7 · 3MBS 103.5 · 3KKZ 104.3 · 3MMM 105.1 · 3ABCFM 105.9 · 3PBS 106.7 · 3JJJ 107.5 |
