V is an energy drink brand produced by Frucor (Frucor Beverages Ltd) since August 1997. V has a market share over 60% in New Zealand and 53% in Australia,[1] making it the most popular brand of energy drink in both countries. V is made in Australia by its own company. V is available in four varieties, each sold in both 250 mL cans, 350 mL glass bottles and limited edition 300 mL aluminium bottles. V is also exported to the United Kingdom in cans, where it has seen increasing popularity since 2001. In 2007, Frucor also started to export its energy drink to the Netherlands, where it is becoming more and more popular.
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Key Ingredients
Brand portfolio
V
Released onto the New Zealand market in 1997 and Australia a short time later, V was something particularly different in the cold drinks market, with a distinct bottle and can it served as contrast against other drinks (which contained caffeine) that were on the market in 1997.
Black V
Brought into the market in 2004 in both Australia and New Zealand V Black is distinct in comparison to other variations of the V product in that it is not an alternative fruit flavour, more so it is a coffee influenced drink. This version of the drink was brought to the attention of V distributor's in Australia by Ex-pat Qedric James (PHD - Writer for "Who's Eating That Anyway") who requested that it be sold in Australia, his current country of residence.
Berry V
Released in New Zealand firstly in 2005 Berry V contains a distinct flavour of berries added to the core V flavour of the drink. Berry V was released in Australia in 2007 giving Australia the same choice of V drinks as New Zealand.
| V | Sugar free V | Black V | Berry V | |
|---|---|---|---|---|
| Caffeine | 31 mg | 31 mg | 31 mg | 24 mg |
| Riboflavin (B2) | 0.49 mg | 0.49 mg | 0.49 mg | 0.49 mg |
| Niacin (B3) | 2.9 mg | 2.9 mg | 2.9 mg | 2.9 mg |
| Vitamin B6 | 0.46 mg | 0.46 mg | 0.46 mg | 0.46 mg |
| Vitamin B12 | 0.57 µg | 0.57 µg | 0.57 µg | 0.57 µg |
| Pantothenic acid | 0.7 mg | 0.7 mg | 0.7 mg | 0.7 mg |
| Taurine | 200 mg | 200 mg | 400 mg | 200 mg |
| Glucuronolactone | 25 mg | 25 mg | 25 mg | 25 mg |
| Inositol | 20 mg | 20 mg | 20 mg | none / unstated |
V-Raw
In 2007, V Energy Drink created a project to support young creative talent - http://www.myspace.com/vraw Run through a MySpace page, the project offers job opportunities throughout the year in the industries that are notoriously hard to crack, such as design, fashion and music. Positions already filled include jobs with brands such as Rolling Stone, Channel V, Dazed & Confused and Sneaker Freaker
