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U Mobile

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U Mobile Sdn Bhd

Type	Private
Founded	1998 (As MiTV Networks Sdn Bhd)
Headquarters	Headquartered at the Berjaya Times Square, Kuala Lumpur, Malaysia
Key people	Tan Sri Vincent Tan
Industry	Mobile Telecommunications Mobile TV
Products	Mobile LiveTV™ Mobile Data Mobile Telephony Mobile Multimedia
Employees	500+
Website	http://www.u.com.my

U Mobile Sdn Bhd is Malaysia’s newest 3G service provider and was founded in 1998 as MiTV Networks Sdn Bhd. U Mobile is a wholly owned subsidiary of U Telecom Media Holdings Sdn Bhd which was formerly known as MiTV Corporation Sdn Bhd. Utilising the 018 prefix allocated to the organisation by the Malaysian Communications and Multimedia Commission (MCMC) ^[1], U Mobile seeks to enrich the lives of consumers by making communication, entertainment and information easily accessible through advance technology via one convenient, ubiquitous platform. In addition to offering mobile telephony and mobile data, U Mobile intends to be Malaysia’s first ever true mobile TV service provider with its Mobile LiveTV™ service that utilises internationally accepted Digital Video Broadcast – Handheld (DVB-H) technology ^[2]. U Mobile targets to commence its mobile service and Mobile LiveTV™ user trial before the end of 2007. ^[3] U Mobile is headquartered in Berjaya Times Square, Kuala Lumpur, Malaysia.

1 History
2 Company Highlights
3 Partners
4 References
5 External links

History

In April 2007, U Telecom Media Holdings Sdn Bhd signed Malaysia’s first ever nationwide domestic roaming memorandum of understanding which paved the way to an agreement with the country’s widest mobile network operator Celcom (M) Bhd allowing U Mobile’s customers to experience nationwide coverage from day one of market availability as U Mobile continues to progressively rollout its own high-speed mobile 3G service nationwide ^[4]. The agreement was completed in June 2007.

Company Highlights

March 2006: Awarded the IMT-2000 spectrum assignment by the Malaysian Communications and Multimedia Commission (MCMC)
April 2006: Began operations at Bangunan Singer, recruited first employee
June 2006: Moved operations to KL Plaza
August 2006:
- Presented detailed business plan to MCMC
- Signed 3G Contract Award with Ericsson (HSPA Infrastructure & Managed Services) ^[5]
October 2006: Established operations headquarters at Berjaya Times Square and the technical operations centre at Lot 28, Subang Hi-Tech
November 2006: Completed first video call test on own network
December 2006: Commencement of internal trial with U Mobile employees
March 2007: Spectrum Assignment issued and prefix allocation of 018
April 2007: Signed Nationwide Domestic Roaming MoU with Celcom (M) Bhd
June 2007:
- Joint announcement with Nokia Siemens Networks to launch commercial DVB-H service (Mobile LiveTV™) in Malaysia by second half of 2007. It is the first such announcement ever made in the country
- Signed Malaysia’s first nationwide Domestic Roaming agreement with Celcom (M) Bhd
September 2007: U Mobile Sdn Bhd and U Mobile – the brand and logo – was unveiled to the Malaysian public for the very first time

Partners

Ericsson: High-Speed Packet Access (HSPA) solutions and management provider comprising of complete core and radio network equipment, transmission and service layer platforms, as well as a range of telecom service solutions.
Nokia Siemens Networks: End-to-end deployment process which includes implementation, integration, and application development of DVB-H services. This includes the maintenance of MiTV’s infrastructure on a turnkey basis.
Celcom: Nationwide Domestic Roaming partner.
KT Freetel and NTT DoCoMo: in a strategic partnership, pledged US$100 million for equal parts of the 33% stake in U Mobile, with voting rights, allowing them to jointly participate in the management of the company^[6]