Total is a breakfast cereal made by General Mills. It consists of whole grain wheat flakes. Total is one of the most popular cereals in the United States. It supplies 100% of the US Department of Agriculture's (USDA) recommended daily allowance for each of the following different vitamins and dietary minerals: vitamin C, calcium, iron, vitamin E, thiamin, riboflavin, niacin, vitamin B6, folic acid, vitamin B12, pantothenic acid and zinc. Other varieties of Total include:
- Total Brown Sugar & Oats (discontinued)
- Total Corn Flakes (discontinued)
- Total Honey Clusters
- Total Protein (discontinued)
- Total Raisin Bran
- Total Vanilla Yogurt
- Total With Strawberries
- Total Cranberry Crunch
- Total Whole Grain
These varieties may provide different vitamin and mineral percentages from regular Total. For example, Raisin Bran does not provide vitamin C.
Ingredients
Whole grain wheat, sugar, calcium carbonate, corn syrup, salt lactose, distilled monoglycerides, vitamin C (sodium ascorbate), zinc and iron (mineral nutrients), vitamin E (tocopheryl acetate), niacinamide, calcium pantothenate, annatto extract color, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin mononitrate), folic acid, vitamin A (Palmitate), vitamin B12, and vitamin D. Freshness is preserved by BHT, a synthetic antioxidant (preservative). Exchange: 1.5 Starch Whole grain rice and corn bran have been dropped as ingredients.
Marketing slogans
Marketing slogans for Total have included:
- "The Big G Vitamin Cereal" (1960s)
- "One Bowl, 100%" (typically shown with commercials showing people having to eat a whole stack of bowls of other cereals to get the same 100% nutritional value)
- "100 Calories. 100% Percent"
