| Titan Industries | |
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| Type | Joint venture |
| Founded | 1984 |
| Headquarters | Bangalore, India |
| Area served | India and other countries esp. Middle east and Asia Pacific |
| Industry | Watches |
| Products | Watches, Jewelery & Precision Engineering |
| Employees | 3,000 |
| Slogan | What's your style! |
| Website | www.titanworld.com |
Titan Industries is the world's sixth largest wrist watch manufacturer and India's leading producer of watches under the Titan and Sonata brand names. It is a joint venture between one of India's most respected business organization - the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO).[1] Its product portfolio includes watches, clocks, accessories and jewellery, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur, Dehradun, Goa and manufactures precious jewellery under the Tanishq brand name, making it India's only national jewellery brand. It is a subsidiary of the Tata Group.
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Watch division
Titan watch division was started in 1984, however its operations began not earlier than 1986. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture with Timex, which lasted until 1998, and setup a strong distribution network across India. As of 2005, Titan watches account for a 25% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London, Dubai and Singapore. Titan watches are sold in India through retail chains controlled by Titan Industries. Titan Industries has claimed to have manufactured the world's slimmest wrist watch - Titan Edge.[2] Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan and Sonata along with its premium watch brand Xylys.[3] Titan watches have been made famous by the melodious advertisements based on Mozart's 25th symphony, 1st movement.
Jewelery division
Tanishq is currently the most prominent jewellery brand of India, and it pioneered the concept of branded jewellery and ornaments in India. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk" or "Nishkh" (meaning gold coin or necklace in Sanskrit).[4] Tanishq is India's largest jewellery brand with a wide range of jewellery in 22Kt pure gold studded with diamonds or coloured gems. It is the fastest growing jewellery brand in India. Tanishq, established in 1995, challenged the established family jeweller and introduced new rules in precious jewellery; a category as old as civilization. Tanishq challenged the age-old jeweller's word with Tata's guaranteed purity. It exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by individual trust. Tanishq introduced innovations like Karatmeter, the only non destructive means to check the purity of gold; machine made jewellery, which offers superior finish and value to the customer and handcrafted jewellery which is influenced by various jewellery traditions of India. Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The 1,35,000 sq. ft. factory is equipped with the latest and most modern machinery and equipment. The factory complies with all labour and environmental standards, located at Hosur, Tamil Nadu. The brand brings together the work of karigars, who specialize in different styles of making jewellery. Karigars, who continue to be an exploited lot with other jewellers, are paid fair remuneration and work under good working conditions in Tanishq.
Face of Titan
The Company also runs a one of a kind contest in the retail industry called the Face Of Titan (FOT) contest to identify the most talented Sales person, Manager & Service personnel Technician & Cashier. The contest recognizes the best based on a set of parameters that give a measure of the overall development of the individual in each of the categories mentioned above and is not solely on sales. The contest leapfrogged into the digital era from the year 2006-07 with the introduction of IT in the capturing of survey data across all of it's 200+ stores,that year also saw the introduction of the data gathered at the store level being used to profile the staff at various levels using a custom built web based software.
References
- ^ Company Profile. Titan Industries. Retrieved on 2007-01-08.
- ^ Titan Industries (2002-05-21). "Titan launches Edge, the slimmest watch in the universe". Press release. Retrieved on 2006-08-04.
- ^ Titan Industries (2006-07-10). "Titan Industries launches Xylys". Press release. Retrieved on 2006-08-04.
- ^ WIPO, Arbitration and Mediation Center. Titan Industries Limited v. Tanishq Corporation. Case No. D2000-1793. Retrieved on 2006-09-26.
External links
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| Companies | Tata Chemicals · Tata Consultancy Services · Tata Elxsi · Tata Interactive Systems · Tata Motors · Tata Steel · Tata Power · Tata Tea · Tata Technologies Limited · Tata Teleservices · Titan Industries · The Indian Hotels Company · Trent (Westside) · Voltas · VSNL |
| Notable non-Indian Companies | Corus Group · Tetley |
| Brands | Brooke Bond · Good Earth Teas · Lipton · Tanishq · Taj Hotels · Tata Sky · Tata Indicom · Titan · Westside · Voltas |
| Notable People | Jamsetji Tata · Dorabji Tata · Nowroji Saklatwala · J. R. D. Tata · Ratan Tata · Pallonji Mistry |
