The Sun (now branded as theSun) is Malaysia's first national free daily newspaper in tabloid form. Available from Mondays to Fridays except on public holiday, with a target audience of the white collar working community and the urban young. It is published by Sun Media Corporation Sdn Bhd, which is part of the Nexnews Group. theSun was launched in 1993, which was originally The Sun. It became a free newspaper in 2002.
Target audience
As of March 8, 2007, theSun prints and distributes 265,000 copies a day to approximately 2,200 targeted distribution points, called SunSpots (office buildings, condominiums, LRT stations, fast food outlets), primarily in the Klang Valley, also known as Kuala Lumpur Metropolitan Area. People also can get a copy of theSun in almost all Malaysian 7-Eleven stores.
Awards
theSun has won several awards for advertising. The Association of Accredited Advertising Agents Malaysia (4As) has awarded theSun the Media Partner of the Year Award (2004/2005). In the recent Malaysian Media Awards 2005, advertisements by MindShare/Nike and mediaedge:cia/ING Insurance published in theSun won Gold and Silver awards respectively.
External links
- theSun's website provides articles and news
- Berjaya Group announcement on 23 May 2002 of sale of Sun Media Corporation Sdn Bhd to Nexnews Group
