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 Front page of The Advertiser on 12 December 2005 |
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| Type | Daily newspaper |
| Format | Tabloid |
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| Owner | News Corporation |
| Editor | Melvin Mansell |
| Founded | 1858 |
| Political allegiance | Mid market |
| Price | $1.10AUD Monday-Friday, $1.80AUD Saturday |
| Headquarters | 31 Waymouth Street, Adelaide, SA, Australia |
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| Website: [1] | |
The Advertiser is a daily tabloid newspaper published in the city of Adelaide, South Australia. The Advertiser was first published on 12 July 1858 and is currently printed daily from Monday to Saturday, a Sunday edition exists under the name of the Sunday Mail. The Advertiser is a publication of News Corporation. According to The Advertiser's website, the tabloid is read by over 580,000 people each weekday, and by more than 740,000 people each Saturday. The head office of The Advertiser relocated from premises in King William Street, to a new office at 31 Waymouth Street (Adelaide), the building is known as Keith Murdoch House.
History
The Advertiser was founded in 1858 by the Reverend John Henry Barrow, a former editor of a competing newspaper. Between 1893 and 1929, Sir John Bonython was the sole proprietor of The Advertiser. As well as being a talented newspaper editor, he also supported the movement towards the Federation of Australia. The Canberra suburb of Bonython was named in his honour. The Advertiser changed from a broadsheet to a smaller tabloid format in November 1997.
