The Swallow Sidecar Company was founded on 4 September 1922 by two friends, William Walmsley (b. 1891) and William Lyons (b. 1901). Both families lived in the same street in Blackpool, England. Walmsley had previously been making sidecars and bolting them onto reconditioned motorcycles. Lyons had served his apprenticeship at Crossley Motors in Manchester before moving to Brown and Mallalieu as a junior salesman.[1] Lyons, having recognised the commercial potential for these sidecars, joined Walmsley and together they obtained premises in Blackpool with the assistance of a £1000 overdraft. With a small team of employees they were able to begin commercial production of the motorcycle sidecars.[2] In 1926 the company diversified, changing its name to the Swallow Sidecar and Coachbuilding Company and moved into the car coachwork business.[3] The first car that Lyons and Walmsley worked on was the Austin 7, a popular and inexpensive vehicle. Lyons had persuaded a dealer in Bolton, Lancashire to supply him with an Austin 7 chassis and commissioned Cyril Holland, a coachbuilder from the Midlands, to create a distinctive, open tourer body. The result was the 1927 Austin Seven Swallow. Priced at only £175, the Swallow, with its brightly coloured two-tone bodywork and a style that imitated the more expensive cars of the time, proved popular at a time of financial hardship for many. Soon after, a saloon version was produced: the Austin Seven Swallow Saloon. In 1927 the sidecar was dropped from the name, and it became the Swallow Coachbuilding Company.[4] The increasing demand for Swallows made it necessary to move the company closer to the heart of the British car industry and so, in 1928, they moved to Holbrook Lane, Coventry. Business continued to grow and in 1929 the company was sufficiently confident to go to the expense of taking a stand at the London Motor Show. Three new Swallow models appeared in 1929, based on Standard, Swift, and Fiat chassis. Lyons wanted to move away from just being a coachbuilder and reliance on other manufacturers' existing chassis. He commissioned a custom chassis from the Standard Motor Company, fitted with either a 2 or 2.5 litre Standard engine. At the 1931 Motor Show he unveiled the S.S.1 coupe and a smaller 1 litre version, the S.S.II. The continued success and expansion of the SS range resulted in the creation of the S.S. Cars Ltd motor company by Lyons in 1934. Walmsley, who did not share Lyons' ambitions, left the company at this time. After World War II, due to the unfavourable connotations of the SS initials, the company was renamed Jaguar Cars Ltd in 1945. Sidecar production was now by Swallow Coachbuilding Co. (1935) Ltd. of Albion Road, Birmingham, 11. [5] At the end of 1945, the Helliwell Group, an aircraft maintenance firm, bought the name and goodwill of the now defunct Swallow side car manufacturer, Swallow Coachbuilding Company (1935) Ltd, from SS Cars Limited. Sidecars produced at Helliwells' Walsall Airport works were built in the same way as the originals and used the same patented trademark.[6] They closed shop in the late 1950s.
Sources
- ^ [1] (Retrieved 18 July 2007)
- ^ [2] Jaguar Enthusiasts Jaguar History (Retrieved 18 July 2007)
- ^ [3] Jag-Lovers Early Days (Retrieved 1 December 2006)
- ^ [4] CarType Standard Swallow Logo (Retrieved 1 December 2006)
- ^ [5] Scooter-Sidecars Swallow (Retrieved 1 December 2006)
- ^ [6] Doretti Swallow Doretti (Retrieved 1 December 2006)
