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Star Alliance

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Star Alliance
Official Launch Date 14 May 1997
Members Full 19
Non-Voting 3
Pending 3
Destinations Airports 897
Countries 160
Annual Passengers (M) 455.47
Annual RPK (G) 761
Fleet Size 3087
Management Jaan Albrecht (CEO)
Website www.StarAlliance.com

[1]

All Nippon Airways Aircraft with Star Alliance livery seen in 2006
All Nippon Airways Aircraft with Star Alliance livery seen in 2006
South African Airways aircraft with Star Alliance livery, seen in 2006
South African Airways aircraft with Star Alliance livery, seen in 2006

Star Alliance is the oldest (launched May 14 1997), largest and most awarded airline alliance in the world, with the following points of cooperation among its partner airlines:

  • Frequent flyer program integration allows airline miles to be earned and redeemed on all members of the Alliance at the same level (with the exception of certain deeply discounted classes) and lounge access by Gold card holders when flying in economy class
  • Premium customers of the alliance have access to airport lounges of all members
  • Flight schedules are coordinated to permit almost seamless travel which may include several different carriers within the alliance, on a single ticket
  • Special fares for round-the-world and similar travel on alliance members offer discounts over booking individual itineraries
  • Customer service processes are harmonized in an effort to promote a consistent experience
  • Cooperation in development of a common information technology platform

Contents

Customer service

Codeshare flights between theses airlines are, for the most part, seamless. This tight cooperation led to suspicions of anti-competitive behaviour, and the alliance was investigated by the European Union as a virtual merger of its members. Indeed, some speculated that if government regulations were relaxed, the members would merge into a single corporation[2], although no evidence has yet materialized. Prior to Star Alliance, Northwest Airlines and KLM were operating together as the forerunners of the modern airline alliance system since 1993—although there had been even earlier pairings and groupings of airlines for decades on a less formal level. The creation of Star Alliance was a milestone in airline history due to its size and sparked the formation of rivals, notably SkyTeam and Oneworld. The alliance developed the "regional" concept in 2004, which helps Star Alliance penetrate individual markets with the regional participation of smaller carriers. Regional Star Alliance members have to be sponsored by an existing full Star Alliance member. Star Alliance members now fly over 17,000 daily flights to 897 airports in 160 countries utilizing a fleet of 3,087 aircraft. Its members carried a total of 405.7 million passengers with a turnover of 95.3 billion US dollars in 2006. The alliance's market share is 28% of the global market based on revenue passenger kilometers. All Star Alliance carriers combined employ over 350,000 pilots, flight attendants, and other staff. Star Alliance was voted best airline alliance in the Skytrax 2007 World Airline Awards.[3]

Membership history

Scandinavian Airlines System is one of the founding members of Star Alliance
Scandinavian Airlines System is one of the founding members of Star Alliance
Lufthansa is one of the founding members of Star Alliance
Lufthansa is one of the founding members of Star Alliance

Co-location

Air China's B757-200 plane with the new Star Alliance logo, seen at Beijing Capital International Airport in December, 2007
Air China's B757-200 plane with the new Star Alliance logo, seen at Beijing Capital International Airport in December, 2007

Logo on aircraft

A Singapore Airlines Boeing 747-400 with its corporate logo on the tailfin.
A Singapore Airlines Boeing 747-400 with its corporate logo on the tailfin.

The small Star Alliance logo (approx 10cm across) is found on both sides of the entry door on any aircraft of the Star Alliance member airlines. In addition, various Star Alliance members paint their planes with the Star Alliance livery, usually featuring a white fuselage with "STAR ALLIANCE" signature written across and dark-blue tailfin with the Star Alliance logo. Singapore Airlines still maintains its own corporate logo on the tailfin, the only Star Alliance member to do so. Asiana Airlines was the first Star Alliance member to paint their aircraft in Star Alliance livery.

Member airlines

Starting in 2004, Star Alliance has divided its member airlines into "full members" and "regional members". Before being accepted as a regional member, airline must be sponsored by a full member. Full members may have some affiliate airlines (that either are owned by or are in a contractual relationship with a Star Alliance full member). Affiliate airlines fall under full member umbrella in respect to the Star Alliance rules, policies and benefits. All of the affiliate airlines grant Star Alliance frequent flyer benefits, and usually feature the Star Alliance logo on their aircraft, public relation materials and advertisement. In some cases (such as Air New Zealand link airlines and BMI Regional) the branding of the "parent" full member may be so strong as to mean passengers are unaware of the affiliate's independent existence.

Star Alliance logos.
Star Alliance logos.

Full members and their affiliates

* founding member

Regional members

Future members

Potential members

Former members

Mexicana aircraft with Star Alliance livery seen in 2003. No longer a member, Mexicana left Star Alliance in 2004.
Mexicana aircraft with Star Alliance livery seen in 2003. No longer a member, Mexicana left Star Alliance in 2004.
  • Flag of Australia Ansett Australia — collapsed in 2001.
  • Flag of Mexico Mexicana — left the alliance in 2004 after deciding not to renew a codeshare alliance with United Airlines and opted to codeshare with American Airlines (Oneworld member).
  • Flag of Brazil Varig — left the alliance on January 31, 2007 due to major restructuring. However, Varig has the option to rejoin the alliance within 18 months after leaving Star Alliance following certain audits and the reintroduction of standards required for being a member.

News

  • Flag of Portugal Portugália — on November 6, 2006, TAP Portugal, a member of Star Alliance, signed a contract with Espírito Santo International for the acquisition of 99.81 percent of the regional airline Portugália. Whether Portugália will join Star Alliance as a regional member or merge its operations with TAP is still unclear. [27]

Premium status

Star Alliance has two premium levels, Silver and Gold, based on a customer's tier status in a member carrier's frequent flyer program. Each of the member and regional airlines recognizes Star Silver/Gold status, with a few exceptions (mainly pertaining to airport lounge access). The statuses have no specific requirements of their own; membership is based solely on the frequent flyer programs of individual member airlines.

Star Alliance Silver

Star Alliance Silver status is awarded to customers who have reached a premium level of a member carrier's frequent flyer program. Benefits of Star Alliance Silver membership:

  • Priority reservations waitlisting
  • Priority airport stand-by

Some airlines also offer the following to Silver members:

  • Priority boarding
  • Priority airport check-in
  • Priority baggage handling
  • Preferred seating
  • Additional checked luggage allowance
  • Airport lounge access

Membership tiers granting Star Alliance Silver:

Currently the lowest qualification criteria for a Star Alliance Silver status is 10,000 status miles earned during one calendar year with Thai's Royal Orchid Plus program [28] awarding a status valid for a full two years.

Star Alliance Gold

Star Gold logo

Star Alliance Gold status is awarded to customers who have reached a high level of a member airline's frequent flyer program. Benefits of Star Alliance Gold membership:

  • Priority reservations waitlisting
  • Priority airport stand-by
  • Priority boarding
  • Priority airport check-in
  • Priority baggage handling
  • Additional checked luggage allowance of 20kg (or one extra piece where the piece concept applies)
  • Airport lounge access to designated Star Alliance Gold lounges on the day and at the place of departure, on presentation of a valid Star Alliance boarding pass (members of United States airlines only receive lounge access to U.S.-located lounges when traveling internationally)

Some airlines also offer the following to Gold members:

  • Preferred seating (exit seat, or even on a special section on the plane on some carriers, which provides more leg room)
  • Guaranteed seating on fully booked flights (subject to the booking class code and notice period)
  • Complimentary upgrade (in the form of voucher/certificate or automatic upgrade upon check-in)

Membership tiers granting Star Alliance Gold:

Currently the lowest qualification criteria for a Star Alliance Gold status is 35,000 status miles earned during one calendar year with Air Canada's Aeroplan program awarding a status valid for one year from March of the next year. Alternatively, 50,000 qualification miles during a calendar year in Thai Airways Royal Orchid Plus program awards a Gold status with two years validity. Furthermore, accumulating 100,000 miles over three calendar years in Asiana Airlines Club Programme will gain Gold status, with a renewal requirement of 40,000 miles in three calendar years - the lowest re-qualification criteria for a Star Alliance Gold status.

Destinations

See also

References

External links

Aviation Portal


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Star Alliance from Wíkipedia. ©2006 by Wíkipedia. Licensed under the GNU Free Documentation License. View a list of authors or edit this article.

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