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Spin, in Sales can take many forms. Take a single scenario: Imagine you are a customer in a clothing outlet buying clothes for a relative, two days before Christmas. An example of a salesperson adding spin to your sale is illustrated below in dialogue: 1. Salesperson: You should really try our new mints 2. Customer: No, I really think that these clothes I have picked out on this rack will suffice. 3. Salesperson: They will, but you will need a gift to accompany the clothes. 4. Customer: But they will be happy with just the clothes 5. Salesperson: I think you are right, but something will be left to be desired, with the clothes alone. 6. Customer: I suppose, but in that case I can just give them money. 7. Salesperson: Yes, They will be happy with the clothes, but will enjoy the mints more, and look at the placard, they are 20% off. Only $9.99! 8. Customer buys the clothes and the mints notice the Salesperson persuaded the customer into buying an unnecessary box of mints! By insisting, using the phrase 'they will,' while at the same time saying: "I think you are right" this one example of spin used in sales.
