Shift was a Canadian magazine, devoted to technology and culture. It was one of the most influential Canadian magazines of the 1990s. It has now ceased publication as a print magazine, and its website appears to be no longer in operation. Shift was founded in 1991 by Evan Solomon and Andrew Heintzman. It was originally an arts and literary journal, but evolved into a technology magazine. Articles by regular writer Clive Thompson focused on the culture and theory behind new media. Solomon left the magazine in 1999 to devote more time to his writing and broadcasting career. In the late 1990s, the magazine attempted to expand its American presence in order to compete with similar magazines such as Wired. However, this endeavour proved costly, and the magazine eventually ceased publishing. A short-lived television show inspired by the magazine was also unsuccessful.
