Selwyn Toogood (4 April1916 – 27 February 2001) was a New Zealand radio and television personality. He began his career as a radio host in 1946 and was the originator of the game show It's in the Bag, in which popularized the catch-phrases, "By hokey", and "What will it be, customers - the money or the bag?", in New Zealand. It's in the Bag eventually moved on to network television, where it was equally successful. Toogood hosted numerous other TV shows for the Broadcasting Corporation of New Zealand and Television New Zealand, including the panel show Beauty and the Beast and the children's quiz show W3. He retired from It's in the Bag in the 1980s, handing over the mantle to radio and TV host John Hawkesby. Toogood was awarded a special lifetime achievement award by the Academy of Film and Television Arts in New Zealand in 1999.
