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Scholastic Corporation

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Type	public (NASDAQ: SCHL)
Founded	{{{foundation}}}
Founder	Maurice R. Robinson
Headquarters	New York City
Key people	Richard Robinson, CEO, Chairman, & President
Industry	Printing and Publishing
Revenue	$2 Billion USD (2007)
Net income	$60.9 Million USD (2007)
Employees	10,200 (2004)
Website	scholascitc.com

Scholastic Corporation (NASDAQ: SCHL) is an American book publishing company known for publishing educational materials for schools, teachers, and parents, and selling and distributing them by mail order and via book clubs and book fairs. It also has the exclusive United States publishing rights to the Harry Potter book series.^[1] In the 1970s, Scholastic Press was well-known mainly through their Scholastic Book Club, a mail-order service dealing in children's books, and their magazine publications aimed at youths: Wow (preschoolers and elementary schoolers), Dynamite (pre-teens) and Bananas (teens). Scholastic has grown its business most recently by acquiring other media companies, including Klutz Press, the animated television production company Soup2Nuts, the K-12 educational software publisher Tom Snyder Productions, and most significantly the reference publisher Grolier, which publishes the Grolier Multimedia Encyclopedia and The New Book of Knowledge.

1 History
2 Corporate divisions and subsidiaries
3 Selected list of publications
4 Scholastic Productions
5 Book Clubs
6 See also
7 References
8 External links

History

In 1925, Maurice R. "Robbie" Robinson founded the business he named Scholastic Publishing Company in his hometown of Pittsburgh, Pennsylvania. As a publisher of youth magazines, the first publication was The Western Pennsylvania Scholastic. It covered high school sports and debuted on October 22, 1925. ^[2] In 1926 Scholastic published its first book, Saplings, which was a collection of selected student writings by the winners of the Scholastic Writing Awards. For many years the company continued its focus on serving the youth market through the relatively low cost of magazine publication. So even with the later transition into paperback books, the company continued under the name Scholastic Magazines, Inc. through the 1970s. After World War II, cheap paperback books became available. So then in 1948, Scholastic entered the school book club business with its division T.A.B., or Teen Age Book Club™ with classic titles priced at 25 cents. In 1957 Scholastic established its first international subsidiary, Scholastic Canada, in Toronto. The company published paperback books under its division Scholastic Book Services. These were offered to school students via classroom mail order catalogs, known as the Scholastic Book Club. Along with the New York and Toronto publishing locations, the division also expanded further internationally to operate in London, Auckland, and Sydney by the 1960s. By 1974, the paperback book division had expanded into Tokyo as well. In 1974, Richard "Dick" Robinson, the son of founder M. R. Robinson, became President of Scholastic Inc. He was named Chief Executive Officer in 1975 and Chairman in 1982, and still remains in those positions. In 1997, Scholastic purchased the U.S. publication rights to the first Harry Potter book, Harry Potter and the Sorcerer's Stone. It has continued publishing the Potter books, all of which have been record best sellers.

Corporate divisions and subsidiaries

Scholastic Marketing Partners/QED (Quality Education Data)
Scholastic Trade Books

Imprints/divisions:

Scholastic Press
Arthur A. Levine Books
Cartwheel Books
The Chicken House
Children's Press
Graphix
Little Shepherd
Michael di Capua Books
Orchard Books
PUSH
Scholastic en español
Scholastic Paperbacks
Scholastic Reference
The Blue Sky Press

Scholastic Book Fairs
Scholastic Book Clubs
Scholastic At Home
Scholastic Classroom Magazines
Lectorum Publications
Scholastic Education
Scholastic Media
Scholastic Library Publishing
Scholastic National Service Organization
eScholastic
Scholastic Canada Ltd.
Scholastic UK Ltd.
Scholastic India Ltd.
TeachersPayTeachers.com (a recent acquisition)^[3]

Selected list of publications

The Amazing Days Of Abby Hayes
Allie Finkle’s Rules for Girls series
Animorphs
The Adventures of the Bailey School Kids series
The Baby-sitters Club
Bananas (magazine)
Bionicle
Bone (colorized editions)
Captain Underpants series
Clifford the Big Red Dog (series)
Dynamite
Genny in a Bottle series
Ghostville Elementary series
The Ghost Hunter
Good Night, Sleep Tight
Guardians of Ga'hoole series
Goosebumps
Geronimo Stilton series
Grolier Multimedia Encyclopedia
Harry Potter series (in the United States)
I-Spy
Jigsaw Jones Mysteries
The Magic School Bus series
Mr. Magorium's Wonder Emporium
PLAY! Scholastic (magazine)
Science World
Star Wars series
The Scholastic Dictionary of Spelling
Wishbone series
Wow (magazine)

Scholastic Productions

Scholastic Productions is a production company that produce such shows like Clifford the Big Red Dog, Clifford's Puppy Days, The Magic School Bus, Goosebumps, and Maya & Miguel.

Book Clubs

Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Book club fliers are available by age/grade. Honeybee is intended for 2-4 year olds. Firefly is for Preschool. Seesaw is for Kindergarten and Grade 1. Lucky is for Grades 2 & 3. Arrow is for Grades 4, 5, & 6, and TAB is for Grades 7 and up. Scholastic also offers a host of specialty book club fliers including Club Leo (Spanish language for grades K-8), Click (Computer games and media for all ages). Scholastic typically offers participating schools and classrooms 1 "point" for every dollar (or local unit of currency) of products ordered. Additional points may be earned during special promotion times, such as the beginning of the school year. Points may then be redeemed for books and school supplies at a rate of approximately 20 points to the dollar. At minimum, schools earn 5% of book orders in free products. With special promotions, return rate can be higher (15–100%).