Saturn is a German chain of electronics stores, now found in several European countries. Saturn sells household appliances, home entertainment, and media such as CDs and DVDs. With Media Markt it constitutes MediaSaturn Holding, owned by the German retail trade company METRO. It is known for its slightly coarse German-language advertising slogan "Geiz ist geil!" ("Stinginess is cool!" in English; geil can also mean "horny").
With more than 330 stores across Germany Saturn is one of the big players in German electronics retail business. It also has 28 stores in Austria and Poland, 15 in Hungary, 30 in Spain,67 in Italy, 24 in France and other European countries. In 2003 Saturn and Apple Inc. signed a contract for a "store-in-store" concept, allowing consumers to purchase Apple products in special sections of some branch stores.
