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Rockstar is an energy drink created in 2001 by Michael Weiner and his wife Janet. Rockstar is based in Las Vegas, Nevada, and was founded by Russell Weiner, who currently serves as CEO. Russell Weiner is the son of the talk radio host Michael Savage. [1]. It is sold in the U.S., Canada, United Kingdom and Australia and currently comes in seven varieties [2]:
- Rockstar Energy Drink (black can)
- Rockstar Sugar Free (white can)
- Rockstar Juiced Mango (orange can)
- Rockstar Juiced Pomegranate (red can)
- Rockstar Juiced Guava (purple can)
- Rockstar Punched (black/red can)
- Rockstar Zero Carb (blue can)
Rockstar is available in 8.4 fl. oz. (250 ml), 16 fl. oz. (473 ml), and 24 fl. oz. (710 ml) sized cans, depending on the flavor (see below). The drink itself fluoresces when exposed to UV light. Also note that the white sugar free, 16 fl. oz. can has 21 stars on it (16 running from top to bottom, one in the word Rockstar, one under the word rockstar, and three in the recycle logo). Sugar Free Rockstar Energy Drink is aspartame and maltodextrin-free, using instead a blend of Splenda-brand sucralose and acesulfame potassium ("Ace K").
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Alcoholic Version
There are three alcoholic versions available. In the United States, Rockstar 21 is offered, which is a combination of Rockstar and vodka with 6.0% alcohol. It is legally considered a malt beverage, as are many similar beverages. In Canada two varieties are sold, one under the name "Rockstar + Vodka", and the other named "Rockstar + Vodka/Pomegranate", with both having an alcohol content of 6.9% by volume. In Canada the legal drinking age is 19 years in most areas, and 18 in others, thus the name difference for the product marketed to Canada.
Sizes
Rockstar varieties come in differently-sized cans as follows:
- Original: 8.4, 16 and 24 fl. oz. (250, 473, and 710 ml)
- Sugar Free: 8.4, 16, and 24 fl. oz. (250, 473, and 710 ml) (Production began the first week of 2007 that included a slightly different formula: now it has no carbohydrates and "Diet" is being replaced with "Sugar Free" in the name.)
- Cola: 16 fl. oz. (473 ml) (Discontinued on the U.S. East Coast due to a distribution deal entered with Coca-Cola.)
- Juiced: 16 and 24 fl. oz. (473 and 710 ml) (See note on Juiced formula change in above section.)
- Zero Carb: 16 and 24 fl. oz. (473 and 710 ml)
- Juiced Guava: 16 and 24 fl. oz. (473 and 710 ml) (See note on Juiced formula change in above section.)
- Rockstar 21: 16 fl. oz. (473 ml) (alcoholic, U.S.)
- Rockstar + Vodka 16 fl.oz. (473 ml) (alcoholic, CAN.)
- Burner: 16 fl. oz. (473 ml) (product is sugar free and includes green tea leaf extract)
- Roasted: 15 fl oz. Iced energy coffee which comes in Light Vanilla, Mocha, and Latte
- Punched: 16 fl oz. and 24 fl oz. (West coast availability for 24 fl oz.) Fruit punch energy drink
- Juiced Pomegranate: 16 and 24 fl. oz. (473 and 710 ml) (See note on Juiced formula change in above section.)
Corporate Charity
In June 2006, Rockstar donated $50,000 to the Special Operations Warrior Foundation in support of their college scholarship program. [3]
