In sports, a revival of a sports team is the naming of a new franchise or club in a sports league after a defunct franchise or club in a possibly defunct league. Sports teams names or nicknames are copyrighted in North America and elsewhere. Therefore, permission often must be granted from the owner or family of the defunct team.
Examples:
Major League Baseball
- Milwaukee Brewers are named after an earlier club, which relocated to St. Louis, Missouri and eventually became the Baltimore Orioles, and a minor-league club named the Brewers.
National Hockey League (NHL)
- Ottawa Senators are named after an earlier Senators franchise in the NHL.


