The Church of Stop Shopping is an activist performance group based in New York City, led by Reverend Billy, the stage name of Bill Talen. Using the form of a revival meeting, on sidewalks and in chain stores, Reverend Billy and his gospel choir exhort consumers to abandon the products of large corporations and mass media; the group also preaches a broader message of economic justice, environmental protection, and anti-militarism, protesting sweatshops and the Iraq War. Though it continues its street theatre activities, the Church has also appeared on stage and has toured internationally.
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Origin of Reverend Billy
Bill Talen was a Dutch Calvinist Minnesota-born actor who moved to New York from San Francisco in the late 1990s, where he had originally created a character that was a hybrid of street preacher and televangelist called Reverend Billy. This character was performed in various San Francisco alternative theater venues, where Talen had earned a considerable reputation as both a performer and a producer (Life On The Water theater, the Solo Mio Festival, Writers Who Act, etc.). In New York, Talen began appearing as Reverend Billy on street corners in Times Square, near the recently opened Disney Store. Times Square had recently begun its transformation from a seedy but lively center of small-time and sometimes illicit commerce—and also of New York theatre—to a more gentrified and tourist-friendly venue for large companies like Disney and big-budget stage productions like The Lion King. Whereas other street preachers chose Times Square because of its reputation for sin, Reverend Billy's sermons focused on the evils of consumerism and advertising—represented especially by Disney and Mickey Mouse—and on what Talen saw as the loss of neighborhood spirit and cultural authenticity in Rudolph Giuliani's New York. Talen's chief collaborator in developing the Reverend Billy character was the Reverend Sidney Lanier. A cousin of Tennessee Williams with an interest in avant-garde theater, Lanier was then the vicar of St. Clement's, an Episcopal church in Hell's Kitchen that doubled as a theatrical space, where Talen was working as house manager. Lanier encouraged Talen, who was suspicious of religious figures after rejecting the conservative Protestantism of his youth, to study radical theologians and performers; of these, Talen credits Elaine Pagels and Lenny Bruce as particularly strong influences. Though Talen does not call himself a Christian, he says that Reverend Billy is not a parody of a preacher, but a real preacher; he describes his church's spiritual message as "put the Odd back in God."
Activism
After beginning as a solo performer, Reverend Billy soon acquired a loose organization that assisted in his in-store actions. These were originally centered around the Disney Store. In one early action, Talen and his associates pretended to be shopping at the store and talking on non-functional cell phones, carrying on increasingly loud conversations about the evils of Disney and its products; once the ruse was discovered, Reverend Billy began preaching to the actual consumers until the police removed him from the store. The Starbucks coffeehouse chain became another frequent target of the Church's actions, due to perceptions of its displacement of local small businesses, unfair labor practices including union busting,[1] and its role in creating what Talen calls a fake Bohemia. On December 25, 2005, Reverend Billy and his choir performed an action at Disneyland. He led the choir down Main Street, U.S.A. singing anti-Disney and anti-shopping songs. After ignoring requests from park security to cease, an on-site Anaheim Police officer attempted to intercede and was ignored. Reverend Billy was then arrested for trespassing and resisting an officer; his choir left peacefully after that. Reverend Billy and his choir traveled to Washington, DC in March 2007 to participate in an action against the war in Iraq, "Don't Buy Bush's War," organized by Code Pink Women for Peace, where they roamed the halls of the U.S. Congress preaching and singing their anti-war message. No arrests were made.
The cross-country journey that Reverend Billy and his choir made in the month prior to Christmas 2005, culminating in his arrest at Disneyland, is depicted in a documentary, titled What Would Jesus Buy? produced by Academy Award-nominated filmmaker Morgan Spurlock. The film was screened at the Silverdocs international film festival in June 2007. "What Would Jesus Buy?" is also the title of Reverend Billy's new book, subtitled "Fabulous Prayers in the Face of the Shopocalypse," released in March 2007. The anti-consumerism message in the film has hindered its widespread distribution: in an interview published by Reuters, film director Rob VanAlkemade claimed that "major distributors have backed away because Wal-Mart pushes half of their DVDs." [2] On June 29, 2007, Billy was arrested on charges of harassment in Union Square, Manhattan while reciting the First Amendment to police officers through a megaphone, during the monthly bike ride Critical Mass. On July 2, 2007, Billy revisited the scene of his arrest, accompanied by a choir who sang a hymn version of the amendment. [3] On July 7th and 8th Billy hosted an international conference in Iceland organized by the non-profit organization saving iceland (external link: Saving Iceland) to protest heavy industry in Iceland and globally. Each year, Reverend Billy and his choir attends and performs at the Burning Man festival in Nevada. The Church of Stop Shopping is a non-profit organization that includes Talen, theatrical director Savitri Durkee (who is married to Talen), a 34-member choir, and an 8-piece band.
Sample Lyrics
(To the tune of "Joy to the World") Joy to the world!
In the form of goods!
Consume! Consume! Consume!
Bright plastic this and thats,
For screaming little brats,
Take the SUV to the mall!
Take the SUV to the mall!
And buy, buy, buy, buy,
Buy, buy, buy, buy it all!
All boys and girls,
The time has come!
Rejoice! Rejoice! Rejoice!
Don't let the chain stores fool you!
We've come around to school you!
You don't need all that junk!
You don't need all that junk!
We don't, we don't,
Need all that junk!
References
- Talen, Bill. What Should I Do if Reverend Billy Is in My Store? The New Press, 2002. Paperback ISBN 1-56584-979-5; hardcover ISBN 1-56584-824-1
- Talen, Bill. What Would Jesus Buy?. PublicAffairs, 2007. Paperback ISBN 1-58648-447-8
- YouTube - Reverend Billy arrested by NYPD for reciting First Amendment. Retrieved on 2007-07-12.
External links
- Official Web site
- Reverend Billy Preaches on Shopocolypse Tour of the Country in transcript, audio and video format
- Reverend Billy Wants You To Stop Shopping October 2007 interview
- "Stay Away from the mall, say Hallelujah!" article in Money magazine suggesting Reverend Billy's message is good advice for consumers
- "Shopper, Repent!" posting by Reverend Billy on Society of Mutual Autopsy blog excerpted from Reverend Billy's own book What Should I Do if Reverend Billy Is in My Store?
- The Reluctant Religion of Reverend Billy article about Reverend Billy on AlterNet
- Radio: Bio of Reverend Billy from Mother Jones magazine
- Reverend Billy and the Church of Stop Shopping first feature documentary film about Reverend Billy (watch trailer to DVD)
