A pitch is a concise verbal (and sometimes visual) presentation of an idea for a film, generally made by a screenwriter or director to a producer or studio executive in the hope of attracting development finance to pay for a screenplay to be written. Pitches are usually made in person, although they can be made over the phone or, occasionally, pre-recorded on audio or videotape. A good pitch is generally between five and ten minutes long and lays out the premise, hook and essential beats of the story, along with thumbnail sketches of the principal characters (often including the names of actors who might play the roles), and a clear idea of the genre, tone, likely audience, and budget level. If an executive is interested in a pitch they may ask to see a treatment. If not, they will often follow up with "What else have you got?". For this reason, a wise supplicant will be prepared to pitch a second and possibly third idea without hesitation.
