| People | |
|---|---|
| Editor | Mark Golin |
| Categories | Celebrity, human interest, news |
| Frequency | Weekly |
| First issue | March 4, 1974 |
| Company | Time Inc. (Time Warner) |
| Country |  United States |
| Language | English |
| Website | www.people.com |
| ISSN | 0093-7673 |
People (full name People Weekly) is a weekly American magazine of celebrity and human interest stories, published by Time Inc. As of 2006, it has a circulation of 3.75 million and revenue expected to top $1.5 billion.[1] It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising.[2] People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006. The magazine runs a roughly 50/50[3] mix of celebrity and human interest stories, a ratio it has maintained, according to its editors, since 2001. People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls a "publicist-friendly strategy."[1] People has a website, http://www.people.com, which focuses exclusively on celebrity news.[2] In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a site record with 51.7 million page views on the day after the Oscars, beating the previous record set just a month before from the Golden Globes.[4]
Contents |
History
People was cofounded by Dick Durrell[5] as a spin-off from the "People" page in Time magazine. Its first managing editor, Richard Stolley, characterized the magazine as "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it. Our focus is on people, not issues."[6] It debuted in 1974, with a March 4 issue featuring actress Mia Farrow, then starring in the movie The Great Gatsby, on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn, and the wives of U.S. Vietnam veterans who are Missing In Action.[1] In 1996 Time, Inc. launched a Spanish-language magazine entitled People EN ESPAÑOL. The company has said that the new publication emerged after a 1995 issue of the original magazine was distributed with two distinct covers, one featuring the slain Tejano singer Selena and the other featuring the hit television series Friends; the Selena cover sold out while the other did not.[7] Though the original idea was that Spanish-language translations of articles from the English magazine would comprise half the content of the newer publication, People EN ESPAÑOL over time came to have entirely original content. In 1930 the magazine introduced a version targeted at teens called Teen People. However, on July 27, 2006, the company announced it would shutter publication of Teen People effective immediately. The last issue to be released was for September 2006. Subscribers to this magazine recieved Seventeen Magazine for the rest of their issues in exchange. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet along with a decrease in circulation numbers.[8] Teenpeople.com was merged into People.com in April 2007. People.com will "carry teen-focused stories that are branded as TeenPeople.com" Mark Golin the editor of People.com explains the decision to merge the brands, "We've got traffic on TeenPeople, People is a larger site, why not combine and have the teen traffic going to one place?"[9] In 2002, People introduced People Stylewatch, a title focusing on celebrity style, fashion, and beauty- a newsstand extension of its Stylewatch column. Due to its success, the frequency of People Stylewatch was increased to 10 times per year in 2007. In Australia, the localised version of People is titled Who because of a pre-existing lad's mag published under the title People.
Competition for celebrity photos
In a July 2006 Variety article, Janice Min, Us Weekly editor-in-chief, blamed People for the increase in cost to publishers of celebrity photos:
- "They are among the biggest spenders of celebrity photos in the industry....One of the first things they ever did, that led to the jacking up of photo prices, was to pay $75,000 to buy pictures of Jennifer Lopez reading Us magazine, so Us Weekly couldn't buy them.
- "That was the watershed moment that kicked off high photo prices in my mind. I had never seen anything like it. But they saw a competitor come along, and responded. It was a business move, and probably a smart one."[1]
People reportedly paid $4.1 million for newborn photos of Shiloh Nouvel Jolie-Pitt, the child of Angelina Jolie and Brad Pitt.[1] The photos set a single-day traffic record for their website, attracting 26.5 million page views.[1] Recently, "Dancing with the Stars" host Samantha Harris decided to share the news of her pregnancy with People, even before she announced it on her own show. Harris said she "ideally wanted a prestigious magazine to be the one to break it," Harris tells FBLA. " People breaks a lot of baby news and seems to be a reliable source. Plus, I've never had a chance to be in People, and it was nice that they wanted to break it."[10]
Awards
- 100 Most Beautiful People (formerly 50 Most Beautiful People until 2006) - This award was originally given to the 50 most beautiful celebrities (both male and female) but has now been doubled to 100. The first cover person was Michelle Pfeiffer.
- Hottest Hollywood Bachelors
Sexiest Man Alive
Currently an annual feature, the Sexiest Man Alive designation by the magazine is billed as a benchmark of male beauty. It is determined in a similar procedure to Time's Person of the Year. The origin of the title was a discussion on a planned story on Mel Gibson. A female editor exclaimed, "Oh my God, he is the sexiest man alive!" And someone else said, "You should use that as a cover line."[11] For the first decade or so, the feature appeared at uneven intervals. Originally awarded in the wintertime, it shifted around the calendar, resulting in gaps as short as seven months and as long as a year and a half (with no selection at all during 1994). Since 1997, the dates have settled between mid-November and early December. Dates of magazine issues, winners, ages of winners at the time of selection, and pertinent comments are listed below.
| Year | Choice | Age | Notes |
|---|---|---|---|
| 1985-02-04 | Mel Gibson | 29 | First person chosen |
| 1986-01-27 | Mark Harmon | 34 | |
| 1987-03-30 | Harry Hamlin | 35 | |
| 1988-09-12 | John F. Kennedy Jr. | 27 | Longest gap between selections: eighteen months. Only winner now deceased. Was the youngest winner. Only non-actor to win. |
| 1989-12-16 | Sean Connery | 59 | Oldest winner |
| 1990-07-23 | Tom Cruise | 28 | |
| 1991-07-23 | Patrick Swayze | 39 | |
| 1992-03-16 | Nick Nolte | 51 | |
| 1993-10-19 | Richard Gere Cindy Crawford |
44 27 |
People took a one-year hiatus from Sexiest Man and instead awarded Sexiest Couple |
| 1995-01-30 | Brad Pitt | 31 | First of two awards |
| 1996-07-29 | Denzel Washington | 41 | First and only African American winner |
| 1997-11-17 | George Clooney | 36 | First of two awards |
| 1998-11-16 | Harrison Ford | 56 | |
| 1999-11-15 | Richard Gere | 50 | First two-time winner (previous win was shared) |
| 2000-11-13 | Brad Pitt | 36 | First solo two-time winner |
| 2001-11-26 | Pierce Brosnan | 48 | |
| 2002-12-02 | Ben Affleck | 30 | |
| 2003-12-01 | Johnny Depp | 40 | |
| 2004-11-29 | Jude Law | 31 | Youngest British winner |
| 2005-11-28 | Matthew McConaughey | 36 | |
| 2006-11-27 | George Clooney | 45 | |
| 2007-11-26 | Matt Damon | 37 |
Best selling issues
- 1. Sept. 11th 2001: The Day that Shook America (Sept. 24, 2001 Issue)
- 2. Goodbye, Diana (Sept. 22, 1997 Issue)
- 3. JFK Jr. — Charmed Life, Tragic Death (Aug. 2, 1999 Issue)
See also
References
- ^ a b c d e f People who need people, a July 2006 article from Variety magazine
- ^ a b Martha Nelson Named Editor, The People Group, a January 2006 Time Warner press release
- ^ The ratio, according to Variety, is 53% to 47%
- ^ [1]<Media Industry News letter, March 2006> People is perhaps best known for its yearly special issues naming "The Most Beautiful People", "The Best and Worst Dressed", and "The Sexiest Man Alive". The magazine maintains editorial bureaus in New York City, Los Angeles and London.<ref></ref><ref></ref>
- ^ Founder of People Magazine from a University of Minnesota website
- ^ People's Premiere, a March 1974 story from Time magazine
- ^ http://www.tufts.edu/communications/stories/022904PeopleEspanol.htm Grad Named Head of ‘People en Español’
- ^ http://www.medialifemagazine.com/artman/publish/article_6217.asp Medialifemagazine.com
- ^ [2]
- ^ [3]
- ^ [4] "Matt Damon??!!! We Demand to Differ!" By Amy Argetsinger and Roxanne Roberts, Monday, November 19, 2007
External links
- People Online issue
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