The New Zealand Automobile Association or AA is a mutual organisation that provides road service and related services to its members. Its head office is located in Auckland. Services provided by the AA include roadside service, vehicle inspections, touring products and a discount or loyalty program known as AA Rewards. The AA Rewards program is the sponsor of the country's amateur domestic rugby union competition, the Heartland Championship. The AA is a member of the Alliance Internationale de Tourisme though which its members can receive reciprocal road service in a number of companies across the world. The AA provides insurance to its members though AA Insurance, an insurance brand operated as a joint venture with the Promina Group. Prior to 1994, the AA promoted AMI Insurance to its members.
