The National Advertising Review Council (NARC) is an organization based in New York US that provides self-regulatory services to the American advertising industry. It was set up in 1971 by the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), and the American Advertising Federation (AAF) with the Council of Better Business Bureaus (CBBB). These founding organizations have representatives on NARC's board of directors, although it claims to be independent.
External links
- National Advertising Review Council
- Campaign For A Commercial-Free Childhood critical views on NARC's response to pressure for reform
- US Senate Committee hearing on The Rise of Obesity in Children, March 2, 2004 advertising industry evidence (by ANA) including the role of NARC
