Naked Juice is a brand of all natural fruit drinks. The juices and smoothies they offer have no added sugar or preservatives. Naked Juice is made by the Naked Juice Company of eastern Los Angeles County, California. Recently, Naked Juice has been purchased by PepsiCo Products. Naked Juice has marketed some of its products as having high concentrations of antioxidants.[1]
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Facts
There is "A pound of fruit in every 15.2 oz. bottle." They produce and ship 6,000,000 bottles every month, nationwide. The top selling juices are Mighty Mango ( Which is given the nickname Zeus in Southern California), Green Machine and Protein Zone; followed closely by Blue Machine, Strawberry Banana-C and Berry Blast.
Families
As of May 2007, the brand consists of 24 different drinks organized into 6 different families.
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Controversies
Refrigeration issues
While all Naked Juice products are required to be kept refrigerated, the Protein Zone and Carrot Juice flavors have shown to be more prone to rot. The Naked Juice Company recommends that these juices stay below 42 degrees F, citing "temperature abuse" as the cause for this problem, [1] yet these juices remain well-refrigerated at the retailers they're sold at and at the home, and premature sour taste occurs before the expiration date.
Sexual harassment charges
The former marketing director of the company says she was sexually harassed while working there, and has filed a lawsuit claiming wrongful dismissal.[2]
Sources
- ^ Silva, Jill Wendholt. "These antioxidant-rich foods have the power to change your life", The Seattle Times, Knight-Ridder, 2006-04-26. Retrieved on 2006-05-28.
- ^ "Former Naked Juice Exec Says Co. Too Lewd For Her", CBS, 2005-12-14. Retrieved on 2006-05-28.
