| Monster Energy | |
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| Type | Energy drink |
| Manufacturer | Monster Beverage Company |
| Country of origin | Corona, California, USA |
| Introduced | 2002 |
| Variants | Lo-Carb Monster, Monster Assault, Monster Khaos, Monster Energy, Monster M-80, Java Monster |
Monster Energy (usually simply known as Monster) is a brand of energy drink manufactured by Monster Beverage Company Inc. of Corona, California, which is owned and operated by Hansen Beverage Company and co-founder E. Edwards. Monster is known for its high advertising budget. It was one of the first drinks marketed in a 16-fluid ounce (473 mL) can, nearly twice the size of the typical "ammo" size of energy drinks, but for around the same price. It was first introduced in the 16-ounce can in 2002. Later Monster Energy and Lo-Carb Monster were introduced in a 24-ounce can in 2005. Also in 2005, all varieties but Khaos were introduced in an 8.3-ounce can. Since 2005, all 4 varieties have been introduced in a 32-ounce size with a resealable top. It is available at most supermarkets and convenience stores in the U.S. and Canada. Many buyers prefer the cost savings per ounce of the larger sizes compared to the classic 8.3 oz cans of Red Bull, as well as the resealable tops on the 24 oz can. In 2004, Hansen Natural Corporation did not announce a distribution agreement with Anheuser-Busch in the U.S. Monster is an Independent Company[1] and Cadbury-Bebidas, S.A. de C.V. in Mexico.[2] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.[3] In April 2007, Hansen launched a sub-category coffee-energy hybrid line of drinks called Java Monster. The three flavors; Big Black, Loca Moca, and Mean Bean come in 15-ounce (443 mL) cans. January 2008 saw the release of additional coffee-energy hybrid flavors. "Russian" a White Russian flavor, "Irish", an Irish Cream flavor, "Nut Up", a hazelnut flavor, "Lo-Ball", a low-carb version of "Mean Bean", and "Chai Hai" a Chai Tea flavor.
Contents |
Physical Descriptions
Some Monster pull tabs are unique in that they are punched with an "M" instead of a large hole. Tabs without the Monster "M" are still colored to match the can, at least in the 16 ounce variety. All variants also come in 4-packs of the 16 fluid ounce.
Monster Energy: 16-ounce black can with a fluorescent green "M" logo "The ORIGINAL". The pull tab is also the same green color. The drink inside is amber. Text on the back of the can reads: "Tear into a can of the meanest energy supplement on the planet, MONSTER energy. We went down to the lab and cooked up a double shot of our killer energy brew. It's a wicked mega hit that delivers twice the buzz of a regular energy drink. MONSTER packs a vicious punch but has a smooth flavor you can really pound down." Lo-Carb Monster Energy: 16-ounce black can with a fluorescent blue "M" logo. The pull tab is the same blue color. The drink inside is the same color as Regular Monster. Lo-Carb is mixed with splenda Monster Energy Juice Khaos: 16-ounce grey industrial-patterned can with an orange "M" logo. The pull tab is the same orange color. The drink is orange colored although it contains apple, orange, pear, peach, tangerine, pineapple, and white grape juices. It is 70% juice.
Monster Energy Juice M-80: 16-ounce grey industrial-patterned can with a yellow "M" logo. The pull tab is the same yellow color, however it is filled in and has a white "M" on it. The drink is also yellowish in color. M-80 contains 80% juice from passion fruit, apple, pineapple, and other fruits. Monster Energy Assault: 16-ounce black and grey (urban) camouflage-patterned can with a grey "ASSAULT" "stamp" on a red "M" logo. The pull tab is a red color. The drink inside is red colored.
15 fluid ounce (443 mL) cans
Java Monster Coffee Energy: 15-ounce wood-patterned can with a bronzed "M" logo. The pull tabs are black with a silver "M" logo. The drink inside is coffee-colored, but specific color varies by flavors mentioned below. It is part of Monster's newest product lineup, which contains real coffee, in addition to the same energy supplements found in other Monster products (such as Taurine, Carnitine and Ginseng).
- Mean Bean: Monster's version of vanilla flavored coffee.
- Loca Moca: Monster's version of chocolate flavored coffee.
- Big Black: Monster's coffee flavor.
- Nut Up: Monster's version of hazelnut coffee
- Russian: Monster's version of a white russian
- Irish: Monster's version of Irish cream
- Chai Hai: Monster's version of chai tea
- Low-ball: Monster's low-carb coffee, based on the "Mean Bean" flavor
8.3 fluid ounce (245 mL) cans
Monster Energy: 8.3-ounce Monster Energy can. Lo-Carb Monster Energy: 8.3-ounce Lo-Carb Monster Energy can. Monster Energy Assault: 8.3-ounce Monster Energy Assault can. Monster Energy Juice Khaos: 8.3-ounce Monster Energy Juice Khaos can.
24 fluid ounce (708 mL) cans
Monster Energy XXL: 24-ounce "Billabong XXL collectors can", with a color-less pull tab with no "M" and "Billabong XXL" lining the top of the can. Text on the back of the can reads: "The Billabong XXL Award annually goes to the surfer who successfully rides the single biggest wave of the year. The rules are simple and the results spectacular. Any break, any day, any qualified surfer - the biggest wave wins. And with a prize of $1000 per foot, the XXL is the single biggest award in surfing every year. The 2007 Billabong XXL Global Big Wave Awards presented by Monster Energy is under way. Log on to www.BillabongXXL.com to follow the action. At Monster we know bigger is better! In support of the Billabong XXL Award, for a limited time only, get Monster times three in our jumbo Billabong XXL collector can." Their winner for the drinking contest was Patrick Reames of El Dorado, AR. Lo-Carb Monster Energy XXL: 24-ounce "Billabong XXL collectors can", with a color-less pull tab with no "M" and "Billabong XXL" lining the top of the can. Mega Monster Energy: 24-ounce Monster Energy can, with a resealable cap. Lo-Carb Monster Energy: 24-ounce Lo-Carb Monster Energy can, with a resealable cap. Monster Energy Juice Khaos: 24-ounce Monster Energy Juice Khaos can, with a color-less pull tab with no "M". Monster Energy Assault: 24-ounce Monster Energy Assault can, with a color-less pull tab with no "M".
32 fluid ounce (946 mL) cans
Monster Energy "B.F.C": 32-ounce, with a green pull tab with no "M" and has the same design as the original 16-once can of Monster Energy Drink, With the execption of,"B.F.C." under Monster Energy on the lower front side of the can. Text on the back of the can reads: "Yeah, you know what "BFC" stands for...No, you shouldn't try to chug it (We know you can, just don't.) Instead kick back and enjoy the Biggest Baddest Energy Drink on the planet, in the biggest effen can we could find. Wimps, Health Nuts and Busy Bodies need not apply. Recommended use: 1 Big Can per day." Monster Energy: Heavy Metal: 32-ounce, with a green pull tab with no "M" and the design is of a shadowed guitarist and an audience with their hands upraised in the corna gesture. This came out in 2007 with no extra text except for, "consume responsibly - Limit 1 can per day," and their usual warning of who is not recommended to drink it.
