Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid company is now owned by The Coca-Cola Company, and is the world's largest marketer of fruit juices and drinks. It is headquartered in Houston, Texas, and employs 2,200 people. In 2002 the Houston Astros baseball team sold the naming rights for their venue, subsequently anointed Minute Maid Park, and the company now owns 8.5% of the team.
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History
The National Research Corporation (NRC) of Boston, Massachusetts, developed a method of concentrating orange juice into a powder using a "high-vacuum process" in 1945. The US Army had a need for 500,000 lb (227,000 kg) for the war, so NRC created a new branch, the Florida Food Corporation. Led by John M. Fox, the company won the government contract for $750,000. The war ended and the contract was canceled before the factory could be built, but with investment, the company moved forward with a product. Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate. A Boston marketing firm came up with the name Minute Maid, like Minutemen, implying the juice was quick and easy to prepare. With limited funds for advertising, Fox himself went door to door giving free samples, until demand skyrocketed. The ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success. The Minute Maid company was purchased by Coca-Cola in 1960. In 1973, the company released the first ready-to-drink, chilled orange juice product in the United States.
Products
Brazil:
- Minute Maid Mais - Ready-to-drink juice drink.[1]
- Apple, Cashew, Cashew Mango, Orange, Grape, Guava, Mango, Orange, Passion fruit, Peach
Germany
Note: Fruitopia by Minute Maid is being introduced in Germany during October, all flavors are subject to final confirmation once Coca-Cola Germany releases more information. Minute Maid entered the German market on October 1st, 2007. Coca-Cola Germany is in the process of establishing the Minute Maid and its German Fruitopia juice product line in Germany. Minute Maid will be available at gas stations, supermarkets, restaurants and other food establishments. The ingredients and flavors haven't been publicized on [1], flavors are based on the bottle labels displayed on the site: Fruitopia Juices:
- Minute Maid Fruitopia Juices - available in 4 different variations:
- Frühstück (Breakfast) TO GO - Multifruit Juice (Passion Fruit) and Multifruit Juice (Berry Flavor)
- Original Fruit Juices:
- 100% Orange Juice - Orange Juice drink with 100% orange juice
- 100% Multifruit Juice - Passion/Exotic Fruit (Orange/Banana/Apple/Maracuja) with 100% exotic fruit juices
- 100% Apple Juice with Acerola with 100% apple juice
- Multifruit Probiotic Juice (Apple/Banana flavor)
- Multifruit Probiotic Juice (dietary juice)
- Multifruit Antioxidant Juice
- Multifruit Juice with Green Tea and Grape Seed extracts (Berry/Melon flavor)
India:
- Minute Maid Pulpy Orange Drink- Orange juice
Japan:
- Minute Maid Fruit Plus - Juice drink.[1]
- Apple Guava, Lemon Lime, Orange Peach
Mexico:
- Minute Maid Nutri+ - Flavored milk drink.[1]
- Apple, Chocolate, Chocolate Banana, Orange, Strawberry
Spain:
- Minute Maid AntiOx - Combination of fruit juices with antioxidizing properties.[2]
- Orange, Rapsberry and Haw, Pineapple, Blackcurrant and Plum
- Minute Maid Clásicos - Unsweetened fruit juices.[2]
- Orange, Peach and grape, Pineapple and grape, Multifruit
- Minute Maid Duofrutas - Mix of fruit juice, skimmed milk and vitamins.[1]
- Mediterranean, Tropical
- Minute Maid Limón&Nada - Lemonade drink available in Spain.[3]
- Classic, Mint.
- Minute Maid Selección - Fruit juices and nectars.[2]
- Orange, Tomato, Apple, Pineapple, Peach, Grape
- Minute Maid Premium - 100% fruit juices.[2]
- Orange, Pineapple, Orange with Calcium
- Minute Maid SojaPlus - Drink with fruit juice and soy.[2]
- Latin fruits
United States:
- Minute Maid Premium Orange Juice and Premium Blends (Frozen & Refrigerated) - Fruit drinks[1]
- Minute Maid Blends
- Orange Cranberry, Orange Passion, Orange Strawberry Banana, Orange Tangerine
- Minute Maid Premium Lemonades - Juice drinks.[1]
- Country Style Lemonade, Lemonade, Pink Lemonade, Limeade, Cherry Limeade, Lemonade Iced Tea, Raspeberry Lemonade, Soft Frozen Lemonade, Orangeade
- Minute Maid Premium Punches - Juice drinks.[1]
- Fruit Punch, Berry Punch, Tropical Punch, Citrus Punch, Grape Punch
- Minute Maid Active - Orange juice drink enriched with Glucosamine HCI.[1]
- Minute Maid Coolers - Fruit beverages.[1]
- Minute Maid Heart Wise - Orange juice drink naturally sourced with plant sterols.[1]
- Minute Maid Juice Box - 100% juice drink.[1]
- Apple Juice, Fruit Punch, Grape, Orange Tropical, Orange , Mixed Berry, Lemonade
- Minute Maid Juice To Go - Juice drink marketed in plastic bottles to drink on the go.[1]
- Apple, Apple Cranberry, Apple Cranberry Raspberry, Apple Grape, Berry, Citrus Blend, Cranberry, Cranberry Grape, Cranberry Lemon, Fruit Punch, Grape, Graprefruit, Lemon Raspberry, Orange, Raspberry Strawbery
- Minute Maid Just 10 - Fruit punch flavored juice drink.[1]
- Minute Maid Lemonades and Fruit Drinks - Fruit drink.[1]
- Lemonade, Pink Lemonade, Raspberry Lemonade, Limeade, Fruit Punch, Strawberry Passion, Tropical Citrus, Berry Kiwi
- Minute Maid Light - Low calorie fruit drinks.[1]
- Lemonade, Raspberry Passion, Mango Tropical, Guava Citrus
- Minute Maid Multi-Vitamin - Orange juice enriched with vitamins.[1]
- Minute Maid Premium Juices & Cocktails
- Apple Juice, Grape Juice Cocktail, Ruby Red Grapefruit Blend, Cranberry Apple Cocktail
- Disney Hundred Acre Wood 100% Juice Beverages
- Apple Strawberry, Apple Grape, Apple Raspberry Peach, Apple Cherry Banana
- Minute Maid Soft Drinks
- Minute Maid Orange, Diet Minute Maid Orange, Minute Maid Lemon Lime, Diet Minute Maid Lemon Lime
Other products:
- Bibo
- Hi-C
- Bacardi Mixers
- Odwalla Beverages
- Five Alive Citrus Beverages
- Bright & Early Breakfast Beverages
- Minute Maid Frozen Fruit Bars
- Minute Maid Deli[4]
- Minute Maid Fresh[4]
- Minute Maid Soft Drink[4]
- Minute Maid Splash[4]
References
- ^ a b c d e f g h i j k l m n o p The Coca-Cola Virtual Vender
- ^ a b c d e Minute Main España (Spanish)
- ^ Coca-Cola España (Spanish)
- ^ a b c d Coca-Cola - Brands - Brand List
