The Milky Way bar is a candy bar distributed by the Mars candy company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and is similar to the European Mars bar. The European Milky Way bar, on the other hand, is not topped with caramel and is therefore similar to the American 3 Musketeers bar.
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History
The Milky Way bar was created in 1924 by Frank C. Mars and was the first filled candy bar. Its taste was inspired by the chocolate-malt milkshake that was popular at the time. [1] On March 10, 1925, the Milky Way trademark was registered in the US, claiming a first-use date of 1922. In 1926, the Milky Way bar was introduced nationally in two flavors, chocolate and vanilla, each for a nickel. In June of 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla flavors forever parted. The vanilla Milky Way bar, which was covered in dark chocolate rather than milk chocolate, was renamed the Forever Yours bar. The Forever Yours bar remained available until 1979 when it was discontinued. Due to popular demand, the Forever Yours bar returned in 1989 renamed as the Milky Way Dark bar. In 2000, it was renamed again, creating the now-popular Milky Way Midnight bar. A long running advertising slogan for the product in the United Kingdom was "The sweet you can eat between meals - without ruining your appetite". Also available in Europe are Milky Way Crispy Rolls, chocolate covered wafer rolls with a milk-cream filling. In Australia, Milky Way bars are also available in Banana flavor.
Trivia
The European version of the bar will float in water (and/or in milk) without sinking due to its low density (0,88 g/cm³). This rare attribute was used for an advertising campaign in Germany and France in the past.
 An unwrapped US Milky Way |
 A broken US Milky Way |
 An unwrapped European Milky Way |
 A broken European Milky Way |
References
External links
| This article or section needs sources or references that appear in reliable, third-party publications. Primary sources and sources affiliated with the subject of this article generally are not sufficient for a Wikipedia article. Please include more appropriate citations from reliable sources, or discuss the issue on the talk page. This article has been tagged since February 2007. |
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| Current | 3 Musketeers • Balisto • Bounty • Celebrations • Dove/Galaxy bar • Flyte • Kudos • Lockets • Maltesers • Mars Bar • M-Azing • M&M's • Milky Way • Revels • Snickers • Skittles • Starburst • Topic • Tracker • Twix |
| Discontinued | Pacers (confection) |
