Middle Australia is a term used to describe middle class, suburban families of Australia. The term is often used by demographers, journalists, and politicians when addressing issues relating to middle class Australians. In particular, this term gained a place in the political vernacular during the 2004 federal election. Opposition Leader Mark Latham used it to refer directly to families "on thirty, forty, fifty thousand dollars a year"[1]. Middle Australia became a target constituency to which policies of financial security were pitched.
