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Kappa (company)

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BasicNet S.p.A.

Type	Private
Founded	1916
Headquarters	Turin, Italy
Key people	• Marco Daniele Boglione, Administration Council President and Massimo Boidi, President
Industry	Textile
Products	Footwear
Revenue	16 millions
Website	www.basicnet.com

Kappa is an Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin.

1 Logo
2 Company structure
3 Brands
4 Football teams who have Kappa as kit sponsor
- 4.1 National teams
- 4.2 Club teams
5 Popular culture
6 See also
7 References
8 External links

Logo

A silhouette of a relaxed man (left) and woman (right) sitting back to back in the nude.

Company structure

Kappa and its sister brands are owned by the holding company BasicNet.

Brands

Kappa
Robe di Kappa or RdK®
Jesus Jeans
Superga®
K-Way®

Kappa is a corporate sponsor of world football; their boots are worn on many pitches by players throughout the world. The company also is the current kit supplier for the Italy national rugby union team.

Football teams who have Kappa as kit sponsor

National teams

Club teams

Europe

Africa

Americas

Asia

Oceania

Mooroolbark Pandas

Popular culture

In the United Kingdom, Kappa-brand clothing, and their distinctive white trainer, are associated with the chav subculture, so called Kappa Slappers. The term comes from British magazine Viz which includes a character called Tasha Slappa, an exaggerated teenage female chav. ^[1] (The character was originally called "Kappa Slappa" until the Kappa company filed a lawsuit against Viz, specifically because the strip implied their clothing was highly flammable.) The 'Vicky Pollard' character from Little Britain, whose catchphrase is "Yeah, but no, but yeah..." wears Kappa clothes. This links back in with the Chav connection. In North America the brand is associated with Gino culture: young men (and women) of European descent who typically wear Kappa branded sweatsuits, a lot of baby blue, have Invicta backpacks and spike their hair. They also listen to "Ginobeats" - loud, pulsing club music. Canadian singer Jason McCoy wears a beach hat with the Kappa logo on it as part of his gimmick with The Road Hammers. Popular Glaswegian band Mogwai often wear Kappa clothing, recorded a song titled "Kappa" on the Album "Come On Die Young", and were rumored to have been sponsored by Kappa at one point.