Not What You Meant? There are 35 definitions for Sepia.

Ito En

About 2 pages (485 words)

Questions on this topic? Just ask!

This article or section is written like an advertisement.
Please help rewrite this article from a neutral point of view.
Mark blatant advertising for speedy deletion, using {{db-spam}}.

Ito en (伊藤園, Ito en^?) (TYO: 2593) is a Japanese beverage company. Its products include unsweetened bottled green tea, and are also distributed in the United States, where it has a store in New York and New Jersey.

Company information

ITO EN (North America) Inc. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products to the United States, and establishing a culture and interest in authentic green tea in the United States and beyond. In order to accomplish these goals, the company developed a three-tier strategy, simultaneously entering the beverage wholesale, retail, and restaurant industries. In 2002, the Teas' Tea line of natural, unsweetened bottled teas was launched. The product line functions as the centerpiece of ITO EN (North America) Inc., as it demonstrates ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product line, along with the Gotta Juice line, was first introduced through wholesale distribution in New York City and the Tri-State area. In order to give access to a wider clientele base, a flagship location was launched on New York's Madison Avenue, home to many of the world's most prestigious retailers. The flagship holds the ITO EN New York store and KAI Restaurant, which have both received positive reviews from critics and the public. The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, e-commerce, and the growth of its retail and restaurant operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea an integral part of the new American culture.

Within the United States

Within the US the company currently has six lines of products. The pre-brewed teas all contain added vitamin C.

Tea's Tea, an unsweetened-only variety that focuses on traditional Japanese tea flavors, such as Jasmine and Hoji
Sencha Shot, an unsweetened-only product that focuses on a concentration of green-tea antioxidants
Ito En Natural Fruit Tea, a lineup of sweetened fruit flavored teas
Oi Ocha, marketed as their "original green tea."
Café Sepia, a line of bottled coffees and tea lattes that contains sugar and milk
The Ito En line of loose leaf tea, which they claim includes over 100 varieties

In addition to these lines, which are mostly sold in specialty stores in the US as well as on their retail website, the company also maintains a tea store and two restaurants in New York City.