 |
Please help improve this article or section by expanding it. Further information might be found on the or at requests for expansion. (April 2007) |
| Isobar Communications | |
|---|---|
| Type | |
| Founded | 2004 |
| Headquarters | |
| Industry | Advertising |
| Employees | 2197 |
| Parent | Aegis Group plc |
| Website | http://www.isobar.net/ |
Isobar Communications is the world's largest digital agency network.[1] It is fully owned by Aegis Group plc.
Contents |
General Information
As of April 2007, Isobar had over 2500 people working in a global network of 92 offices in 37 markets. Each agency within the Isobar network is fully owned but retains their own branding and specialisations. Agencies which are part of the Isobar network include Farfar (Sweden), de-construct (London), Glue (London) (of which both de-construct and Glue were part of previous network Deepgroup, owner of deepend), iProspect (US), Molecular (US), Agencia Click (Brazil), Mindblossom (Canada), OneDigital (Australia), wwwins (China), AgencyW and ION Global (South Korea), Digithais (Thailand), Kirowski (Budapest) and others.
Corporate History
- July 2004: official launch of network under the Isobar brand[2] and acquisition of Chinese digital agency wwwins[3]
- December 2004: acquired US search marketing firm iProspect[4]
- January 2005: acquired UK creative web build agency de-construct[5] and Swedish creative agency Farfar[6]
- April 2005: acquired US web build and ecommerce specialist Molecular[7]
- August 2005: acquired UK creative agency Glue[8]
- October 2005: acquired Hungarian agency Kirowski[9]
- February 2006: acquired US word-of-mouth agency Ammo[10]
- February 2007: acquired Brazilian digital agency AgenciaClick[11]
- August 2007: acquired ION Global in Korea, Hong Kong (to merge with wwwins) and San Francisco (to merge with Molecular)
- November 2007: acquired Canadian full-service digital agency Mindblossom[12]
References
- ^ RECMA's Interactive Agency report (published February 2007) http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=62795.
- ^ http://www.e-consultancy.com/news-blog/156612/aegis-creates-international-digital-network.html
- ^ Article at www.mad.co.uk
- ^ http://www.clickz.com/showPage.html?page=3450941
- ^ http://www.clickz.com/showPage.html?page=3463781
- ^ http://www.clickz.com/showPage.html?page=3465121
- ^ http://www.clickz.com/showPage.html?page=3500756
- ^ http://business.guardian.co.uk/story/0,3604,1547426,00.html
- ^ http://business.scotsman.com/topics.cfm?tid=54&id=2037202005
- ^ http://www.marketingvox.com/archives/2006/02/10/isobar_acquires_ammo_for_wom_marketing/
- ^ http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003549456
- ^ http://www.mrweb.com/drno/news7620.htm
External links
- Official website
- Profile in the Financial Times, April 2007
- Article in The Times Newspaper featuring interview with Isobar CEO, April 2007
- Advertising Age magazine feature giving details of all leading agencies., May 2006 (See pages 6 and 7 for details on Isobar companies in the US).
- Comparison of size of UK digital agencies by New Media Age magazine, early 2006 details on isobar
- April 2005 Comparison of US digital agencies by AdWeek magazine (scroll down to see details on Isobar)
- Two part in-depth interview from January 2005 with US head of Isobar documenting early history Part 1, Part 2
