Insight Enterprises, Inc. (NASDAQ: NSIT) is a Fortune 1000 company that provides IT products and services in the U.S., Canada, and the UK. The company was co-founded by Eric Crown and Tim Crown in 1988 and was incorporated in 1991 in Delaware. One of its subsidiaries, Direct Alliance, provides business process outsourcing. In 1996, Insight assumed the naming rights for the Insight Bowl. In 2002, it bought Comark, thus enabling it to become a reseller of high-end Cisco Systems equipment. In June 2006, Insight announced its sale of Direct Alliance Corporation. Shortly after, Insight acquired Software Spectrum, an enterprise-level Software Reseller. This moved Insight from a 3-country organisation (Canada, UK, USA) to an organisation with offices in 20 countries across the globe. Their expansion in Europe was mainly due to their purchase of Choice Peripherals (Worksop Nottingham England) in 1997 followed by the purchase of F9 and Plusnet, all founded by Paul Cusack the founder of ebuyer, and then followed by Insight's purchase of Action. Buying Action was inevitable given the fact that every salesperson at Insight UK had a copy of the Action catalogue for reference as customers used to quote the Action catalogue page number. Following the purchase of Choice Peripherals, Insight was left with the mess of customers who had been mis-sold goods, computers without legal licences and a bonus structure that favoured the dodgy. Insight quickly put an end to the cowboy dealings they had purchased and turned the company round to a successful operation. The UK operation is very successful and a major employer in Sheffield, Manchester and Uxbridge today. They were formerly known as insight.com, and are the title sponsors of the Insight Bowl.
