| Heritage Foods (I) Limited | |
|---|---|
 |
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| Type | Private (BSE) |
| Founded | 1992 |
| Headquarters | Hyderabad, India |
| Key people | Mrs.Bhuvaneswari Nara (Vice - Chairman) Sambasiva Rao (President) |
| Industry | Dairy, Retail, and Agriculture |
| Revenue |  $80 million USD (in 2006-07) |
| Employees | 700+ |
| Slogan | Health and Happiness |
| Website | www.heritagefoods.co.in |
Heritage Foods (India) Ltd (commonly known as Heritage) is one of the largest milk and milk products producing private sector enterprise in South India. Heritage has recently forayed into food and grocery retailing under the brand "Fresh@". The brand 'Heritage' touches the lives of 500,000 farmers and 600,000 customers every day and the brand 'fresh@' touches the lives of 1,000 farmers and 17,000 customers every day.
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About
Heritage was founded by Nara Chandrababu Naidu the former Chief Minister of Andhra Pradesh in 1992 with the objective of "bringing prosperity to the rural families through co-operative efforts”. At present, Heritage has market presence in all the southern states in India.
The Dairy Brand - Heritage
Heritage by choosing Chittoor district of Andhra Pradesh as its primary procurement base of milk, had taken full advantage of the large, high yielding and crossbred cow population found in the area, which has become the secret of the success story of Heritage. Today Heritage has network in the states of Andhra Pradesh, Karnataka, Tamil Nadu, and Maharashtra for procurement and distribution of quality milk and milk products. Heritage products are also distributed in the state of kerala. Heritage has drawn plans to be a pan-India player in the dairy segment.
The Retail Brand - Fresh @
The pilot store was first launched in Hyderabad on 2006-11-29. The Store is presented to the customer as "Fresh@ Store_Location" to connect with the neighborhood. The pilot store, opened at Vikrampuri in Hyderabad, is called "Fresh@Vikrampuri". Fresh@ today has a total of 43 stores across three cities. 25 in Hyderabad, India, 11 in Bangalore, and 7 stores in Chennai. Heritage has pan-India plans and the phase 1 plan is to open 75 stores in south India by March 2008.
Products
Heritage's dairy range of products include milk, curd, ice cream, butter milk, flavoured milk, dairy whitener, skim milk powder, etc. The Fresh @ range of products include 177 sku's of fresh fruits and vegetables, 150 sku's of in house bakery products and the private label Farmers' Pride includes cereals, pulses, staples, and spices.
References
- "Heritage Foods plans to raise Rs100 crore", livemint.com, The Wall Street Journal, 2007-11-16.
- "Heritage Foods forays into retail", Business Standard, Business Standard Ltd, 2006-12-04.
- K V Ramana. "Naidu family gets into retail", The Times of India, Times Internet Limited, 2006-12-07.
- "Heritage Foods starts first retail store", sify.com, Sify Ltd, 2006-12-01.
- "Heritage Foods to open 30 retail stores in Bangalore", myIris, 2007-03-30.
Further reading
- "INDIA: Heritage Foods given purchase approval", just-food.com, 2006-04-24.
- "Heritage Foods Q3 net up 32 pc", The Hindu Business Line, 2003-10-31. — plants commissioned by the company in 2003
- "INDIA: Heritage Foods buys Maharashtra dairy", just-food.com, 2007-09-10.
