Here It Goes Again

"Here It Goes Again" is a power pop song by OK Go, and is the third released single (the fifth including radio-only singles) from the album Oh No. It also appears on the compilation album Now 23. It remains the band's only single to reach the Billboard Hot 100, where it entered the Top 40 at #38. Its sole b-side, "The Lovecats", a cover of The Cure's hit single was previously released on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

Music video

The band performs the music video on treadmills.

The music video of the song - which was arguably responsible for the song's US Top 40 success - is an elaborate performance of the band dancing on treadmills. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen takes to complete the video ^[1]. As in the band's video for A Million Ways, Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash. The video debuted on YouTube on July 31, 2006 and, as of July 1, 2007, has been viewed over 27 million times making it the 16th most viewed video on the website of all time ^[2]. Notably, the music video is also the 4th most favorited Youtube video. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards. The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.

UK Surf Mix

During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their basement"^[3]. This version, dubbed "UK Surf" or the "UK Surf Mix" - in reference to the title of a similarly slowed-down recording by The Pixies of "Wave of Mutilation" - was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.

Track listings

UK / AU CD Single (2006)

1. "Here It Goes Again"
2. "The Lovecats"

UK One-sided 7" Single (2006)

1. "Here It Goes Again"

Trivia

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• The song has been featured on a number of television shows. Occasionally, the song is used during Monday Night Football before commercials. The song was also featured on The Colbert Report and the Scrubs Season 6 opening sequence. In a 2007 episode of Gran Hermano, the Argentinean version of Big Brother, the contestants had to mimic the performance on treadmills.
• The song was featured in a Nike+iPod commercial (complete with a man running on a treadmill-like course) and was referenced in a Cingular Wireless commercial with people dancing on supermarket checkout conveyor belts instead of treadmills. It was recently used in a TV advertisement for the show The Big Bang Theory. Recently, it was featured in some commercials for Shrek the Third.
• The song is featured in the games SSX On Tour.
• The song references the Pixies' album Surfer Rosa (in the verse "throw on your clothes, the second side of Surfer Rosa, and you'll leave me with my jaw on the floor").
• The song is featured in a commercial for Disney.com.
• The video is featured in a commercial for Mobile Phone Network MTN in South Africa
• The song is featured as a playable track in the video game Rock Band.
• The song was featured in the pre-E307 Microsoft press conference.
• The song's video is in an iPod Nano Ad.
• The song's video is parodied in The Simpsons episode Husbands and Knives.
• The song was played in the background of the new show Cavemen.
• The song is featured on a commercial for the The Heartbreak Kid starring Ben Stiller.
• The song can be heard in the popular rollercoaster game Thrillville: Off the Rails.
• A parody of the video, Nobody's Watching OK Go has 5 million views on Youtube.

References