| Format | |
|---|---|
 |
|
| Editor-in-Chief | Daniel Eckler |
| Categories | Urban Aesthetics |
| Frequency | Bi-weekly |
| Circulation | 20K/month [[1]] |
| First issue | October 2006 |
| Country | USA/International |
| Language | English |
| Website | http://formatmag.com/ |
Format Magazine is a bi-weekly print and online publication that features art, music and fashion relating to the urban aesthetic. It is also publishes a daily news feed on it website. [2] The magazine's philosophy is that visual representation has become the most important method of communication for the 21st century. Their mission statement is: "to expose influential and interesting element of the urban aesthetic as it relates to progressive youth subcultures." [3] Some areas that Format focuses on are: urban fashion, graffiti art, sneaker culture, designer toys and hip-hop music.
Demographics
Format's readership is indicative of the urban group they cater too. )f their subscribers 86% are male, 14% are female. 44% are university educated, and 87% are between the ages of 18 and 30. [4]
