Firefly Tonics is an English producer of fruit juice drinks with added herbal extracts. The range includes a number of functional drinks that feature such botanical extracts as Angelica, Damiana, Muira Puama and Jasmine Flower mixed with fruit juices such as Peach and Blueberry. Firefly was founded in 2003 by Harry Briggs and Marcus Waley-Cohen, two London-based entrepreneurs. The herbal formulas for the drinks were developed by two expert herbalists, Michael McIntyre and Andrew Chevallier. Firefly Tonics Ltd. is based in central London and employs 8 people. As at June 2006, Firefly drinks are sold in 31 countries, particularly in top hotels, delicatessens, food halls and health-food shops. Around half the company's sales are within the UK.
Products
Each bottle is marketed under a different label, with each drink performing a different function:
- Love Potion (Special Edition) - Passionfruit, Blueberry and Muira Puama
- Wake Up - Peach, and green tea
- Chill-Out - Blackcurrant, Redcurrant and Cinnamon
- Sharpen Up - Grapefruit, Passionfruit and Yerba Maté
- Detox - Lemon, Lime and Ginger
- Health Kick- Blood orange, and Manuka honey
All the drinks have no added sugar and are made with 100% natural ingredients.
Books
In 2006, Firefly published a book to support local independent cafés in London, The Firefly Guide to Café Culture (ISBN 0-9551712-0-2).
