| Firefly | ||
|---|---|---|
 |
||
| IATA FY |
ICAO FFM |
Callsign FIREFLY |
| Founded | 2007 | |
| Hubs | Penang International Airport | |
| Secondary hubs | Sultan Abdul Aziz Shah Airport | |
| Fleet size | 3(+20 orders) | |
| Destinations | 7 | |
| Parent company | Malaysia Airlines | |
| Headquarters | George Town, Penang, Malaysia | |
| Key people | Eddy Leong | |
| Website: http://www.fireflyz.com.my | ||
Firefly is a low cost airline and a full subsidiary of Malaysia Airlines. It claims to be the first community airline in Malaysia and utilize the Penang International Airport as a base of operations and hub. Their first flight commenced on the April 3, 2007 to Kota Bharu.
Contents |
Management and operation
Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management, which is by FlyFirefly Sdn.Bhd. The focus of Firefly is to give a community based services particularly in the Indonesia-Malaysia-Thailand Growth Triangle. It will also complement the routes not already be flown by Malaysia Airlines. Idris Jala, Malaysia Airlines' managing director, while speaking at a business briefing and launch of the new airline’s logo on the March 16, 2007, said Firefly would also work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets like North America, South America and South Africa.[1] There is speculation that in further developing Firefly, Malaysian Airlines may follow the Silkair model which is the airline set up by Singapore Airlines to fly its narrow-bodied fleet.
Destinations
Firefly currently flies from two hubs, Penang and Subang in Kuala Lumpur. The domestic flights from Penang are Langkawi, Kota Bharu, Subang, Kuala Terengganu and Kuantan 14 times weekly as well as to Koh Samui and Phuket in Thailand 7 times weekly. The flights out of Subang are Penang, Langkawi, and Kota Bharu. The city of Medan in Indonesia has also been earmarked as a future destination.
- Malaysia
- Johor Bahru (Sultan Ismail International Airport)
- Langkawi (Langkawi International Airport)
- Kota Bharu (Sultan Ismail Petra Airport)
- Kuala Lumpur (Sultan Abdul Aziz Shah Airport) Secondary Hub
- Kuala Terengganu (Sultan Mahmud Airport)
- Kuantan (Sultan Haji Ahmad Shah Airport)
- Penang (Penang International Airport) Main Hub
- Thailand
Fleet
Firefly has started operations with two 50-seater Fokker 50 planes. Firefly expand its wing on 29 October 2007 from Penang to Subang. First flight landed at 8.00am, launched by Transport Minister. Firefly will also take delivery of a third leased Fokker 50 aircraft to expand its services. On June 26, 2007, MAS had signed an agreement for the acquisition of 10 ATR 72-500 aircraft with options of 10 more which has been exercised, to replace the F50[2]. The airplanes will start to arrive in Q3 2008 with 3 planes in 2008, 7 in 2009, 4 in 2010 and the rest in 2011 [3].
| Aircraft | # | Seats | Notes |
|---|---|---|---|
| Fokker 50 | 3 | 50 | |
| ATR 72-500 | (20 firm orders) | 70 |
References
- Karim, F.N., "Firefly to start services April 2", Business Times, March 15, 2006
- Yeow, J. & Francis, I., "MAS to launch Firefly", The Sun, March 15, 2006
External links
 Malaysia Airlines |
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|---|---|---|
| History | Malayan Airways · Malaysia-Singapore Airlines · MH653 |  |
| Services | Awards · Destinations · Fleet · Select 3000i IFE | |
| People | Idris Jala | |
| Frequent Flyer Programs | Enrich by Malaysia Airlines · Grads | |
| Notable Subsidiaries | Firefly · Malaysia Airlines Kargo · MASwings | |
 Airlines of Malaysia: |
|
|---|---|
| Passenger Airlines |
AirAsia • AirAsia X • Berjaya Air • Firefly • Hornbill Skyways • Layang Layang Aerospace • Malaysia Airlines • MASwings • Sabah Air
|
| Cargo Airlines | |
| Defunct Airlines | |
