Faith is a UK shoe company that was started in 1964 by a London accountant called Samuel Faith and his wife Terry. In the 1980s the brand launched its prosperous 'faith solo' brand, taking styles and ideas straight from the catwalk and selling them to a mainstream audience. The brand is now celebrating its 40th anniversary and has 70 stand alone branches, as well as concessions in Allders, Debenhams, Sunwin House, and Beatties. In December 2004 Faith Shoes was bought for £65 Million by private equity group Bridgepoint Capital. There is now only one Faith concession within Topshop (at Oxford Circus). Topshop asked Faith to leave its stores in the summer of 2003 as they found there would be a higher profit in producing its own brand of footwear. This however has led to a huge expansion of both Faith branches and profits. The number one store in the united kingdom is the Southampton branch. They reportedly take up to £400 million a day during busy periods. To deal with such high shoe volumes they have the "ace" team of managers who employ small children to scurry around the warehouse collecting shoes for demanding customers.
