Excélsior is a daily newspaper, founded by Rafael Alducin and published in Mexico City since 1903. During the 1950s and 1960s, the newspaper's editorial stance was of a relatively liberal bent, under the editorship of Julio Scherer. After Scherer left the newspaper in the 1970s, the editorial stance became more overtly supportive of the PRI and the Mexican establishment in general. In January 2006 the Imagen group, owned by Olegario Vazquez Raña, acquired the newspaper, and then changing its main content. Nowadays it is a more objective oriented newspaper, with criticism leveled throughout the Mexican political spectrum. Its main writers are also contributors to the radio station Imagen and TV station Cadena 3. Excelsior is a newspaper that traces its roots back to an old Mexican journalism tradition. In March 18th 2006, besides celebrating its 89th anniversary with a major face lifting, it began a new era of modern journalism with the aim to recover the luster of its glorious days as the best Mexican paper worldwidely respected. The new project includes a refreshment of its design and editorial criteria. Excelsior sections are National news, Sports, Business, Entertainment and a Lifestyles weekly supplement. Excelsior’s mid term goal is to increase the number of its supplements and sections. The name of this newspaper suffered a debasement of its public perception some years ago. Today Excelsior endeavors to consolidate its new project where young journalists have the challenge to lure a new generation of readers. In order to achieve these goals Excelsior is gathering as many wordsmiths as necessary to enrich both its informative and editorial hallmark. In Mexico City there are nearly 240 thousand families buying Excelsior. They represent non subscriber audiences reading the newspaper at least once a week; Excelsior regards them as its main target.
(More info about the new journal: http://snd.org/pdf/A11-abril07%201.pdf and www.nuevoexcelsior.com.mx)
