Emma La polilla fashion was a very well-known advertisement campaign in Argentina. It was done by the Agulla & Baccetti agency for Levi's. The idea behind it was models wearing Levi's new winter clothes, escaping from a fluffy rag doll moth with dark glasses, jeans and Adidas sneakers. The slogan was "Guarda con Emma, la polilla fashion", which translates to "watch out for Emma, the fashion moth".
