| Elements 圓方 |
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| Facts and statistics | |
|---|---|
| Location | 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong |
| Opening date | October 1, 2007 |
| Developer | MTR Corporation |
| Management | MTR Corporation |
| Total retail floor area | 1 million sq. feet |
| No. of floors | 3 floors and 1 basement |
| Website | Elementshk.com |
"Elements" is an upscale shopping mall both developed and managed by MTR Corporation.
Contents |
Location
Elements is located above the Kowloon MTR Station and is also in the vicinity to the residential complex Union Square and the Western Harbour Tunnel.
History
Elements opened on October 1, 2007. 170,000 - 180,000 people visited on opening day, exceeding the estimated 100,000. [1]
Layout
Zones
Elements at Kowloon Station will be 'zoned' to the five elements of Nature[1]:
- Metal 金
- Features luxury brands and world class dining
- Decorated with copper and steel
- Wood 木
- Features health and beauty shops
- Decorated with woodwork
- Water 水
- International Cuisine
- Fire 火
- Entertainment
- Includes Cinema and Ice Rink
- Decorated with 3D orange quadrilaterals
- Earth 土
- World Fashion
Sculptures
Each element zone has a sculpture of its own. The water sculpture is a huge metal pillar with water running down it. The Earth sculpture is a set of rock formations.
Parking
Parking is known to be on the same level as the shopping mall, similar to shopping malls in the US.
Access
- See Kowloon MTR Station for more information about access
Being on both the Tung Chung Line and the Airport Express Line and the terminus for many bus routes, Elements can be accessed easily by public transportation. A free shuttle bus service has also been provided.
Slogans
- "A New Shopping Attitude"
- "Shop till you Drop"
- "Why be plain?"
Gallery
 Wall of Fire Zone in Elements Mall |
 Wall of Wood Zone in Elements Mall |
 The Sculpture of the Earth Zone |
 The Sculpture of the Water Zone |
 Civic Square |
 The Rink in Fire Zone |
References
- ^ a b Yahoo News on Elements. Retrieved on 2007-10-31.
