El Dorado Rum is a world famous Premium Rum produced by Demerara Distillers in Guyana. One of the smoothest tasting rums available, this rum is ideally consumed straight up or on the rocks. Demerara Distillers is known not just for the production but also for the marketing of its rums. In 1992, the company introduced its El Dorado brand of rums to the local and international markets by focusing on the well-known legend surrounding its name. The story tells of explorers who traveled to Guiana in search of a fabled golden city known as El Dorado. The tale describes a king who wore a fine dust of gold all over his body; to the explorers he appeared to be made of gold. The legend continues to describe the king's city (Manoa, in Rupununi, in the heartland of Guyana) as being constructed of pure gold, just like its king [1]. In line with its namesake, the El Dorado brand of rums is often referred to as the Liquid Gold of Guyana. In 2000, Demerara Distillers had the distinguished privilege of hosting the Prince of Wales - His Royal Highness Prince Charles - at the company's operations site, where he tasted all of the El Dorado premium rums. HRH highly praised each of the rums, especially the 15 year old El Dorado Special Reserve Rum [2].
Awards[3]
2003 International Rum Festival Gold Award- Super Premium Category International Wine & Spirit Competition of London Gold Medal International Spirits Challenge Bronze Medal 2002 International Rum Festival Gold Award- Super Premium Category International Wine & Spirit Competition of London]] Gold Medal 2001 Chicago Beverage Testing Institute Best Spirit of 2001, Platinum Medal, Connoisseurs Choice of 2001 Caribbean Communications Inc. Rum Fest Gold Medal Winner - Premium Category 2001, 2000, 1999, 1998 International Wine & Spirit Competition of London Wray & Nephew Trophy - Best Rum in the World View Certificates / View 2000 Photo 1999 International Wine & Spirit Competition of London Gold Medal 1998 International Spirits Challenge Gold Medal & Joint Trophy International Wine & Spirit Competition of London Silver Medal 1996, 1995, 1994 Caribbean Communications Inc. Rum Fest Gold Medal Winner - Premium Category
References
- ^ http://www.demrum.com/rums/rums.cfm
- ^ http://www.demrum.com/rums/rums.cfm
- ^ http://www.demrum.com/awards/awards.cfm
External links
Demerara Distillers - Official Site http://www.demrum.com
