Crest is a brand of toothpaste made by Procter & Gamble and sold worldwide. In many countries in Europe, such as Germany, Ukraine, Russia, and Poland, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH, located in Mainz, Germany). Crest was first introduced in the United States in 1955, as the first toothpaste to use fluoride as an active ingredient. At first it used stannous fluoride, marketed as "Fluoristan", although this was changed in 1981 to sodium monofluorophosphate, or "Fluoristat". Today Crest toothpastes use sodium fluoride, or "Dentrifice with Fluoristat"; Crest Pro-Health, recently introduced to the market, uses stannous fluoride again and an abrasive whitener together called "Polyfluorite". Crest is noted by the American Dental Association (ADA) as an "effective decay-preventive dentifrice that can be of significant value," as well as by equivalent dental associations in other countries. The Crest brand has also been associated with about twenty brands of toothpaste, toothbrushes, mouthwash, and dental floss, as well as a tooth-whitening product called Crest Whitestrips.
Trivia
- Mike Piazza was paid $25,000 for a half-hour of pitching a vanilla-mint flavored Crest toothpaste on the September 23, 2004 episode of the NBC television program The Apprentice 2.
- Slogan: Look, Ma, no cavities! [1] Mad Magazine spoofed this slogan--verbatim--in an "ad" picturing a young juvenile delinquent who has had all of his teeth knocked out; the toothpaste name was satirized as "Crust".
See also
External links
- Product details and history of Crest toothpaste - from its manufacturer, Procter & Gamble
- Brand homepage
- Cavity Creeps commercial
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| Corporate Directors: | Norman Augustine · Bruce Byrnes · R. Kerry Clark · Scott D. Cook · Joseph Gorman · A. G. Lafley · Charles R. Lee · Lynn M. Martin · W. James McNerney, Jr. · Johnathan Rodgers · John F. Smith, Jr. · Ralph Snyderman · Robert Storey · Margaret Whitman · Ernesto Zedillo |
| Brands: | Always · Ariel · Aussie · Bounty · Braun · Charmin · Cheer · Clairol · CoverGirl · Crest · Downy · Dreft · Duracell · Eukanuba · Fairy · Febreze · Folgers · Gillette · Head & Shoulders · Herbal Essences · Iams · Ivory · Joy · Luvs · Max Factor · Metamucil · Mr. Clean · Noxzema · Olay · Old Spice · Oral-B · Pampers · Pantene · Pringles · Puffs · Pur · SK-II · Swiffer · Tampax · Tide · Vicks · Zest |
Annual Revenue: $76.4 billion USD ( 10% FY 2006) · Employees: 110,000 · Stock Symbol: NYSE: PG · Website: www.pg.com |
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