Concept Store describes a store which is identified by a special mix of brands and products. It's a modern experience of shopping, always in motion and highly innovative. The store addresses particular groups of customers: e.g. luxury, - design-, streetwear-customers. They'll find (all) the products, they identify with in one store. A typical mix of products and brands in a concept store would be: fashion, shoes, (home-) accessories, books/cd's, cosmetics, food, toys, hardware for daily use. The range is wide and some stores even change themselves and the products regularly, to stay flexible and surprising. A Concept Store is a mixture of a department store and a boutique.
