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Canterbury of New Zealand

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Canterbury of New Zealand

Type	Private
Founded	1904
Headquarters	Auckland, New Zealand
Industry	Textile
Products	Sports apparel
Website	canterburynz.com

Canterbury of New Zealand - sometimes referred to as CCC by retailers and rugby fans - is a New Zealand-based sports apparel company that focuses on rugby football. The company is named after the Canterbury area where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads. Canterbury also sells rugby boots. The brand's tagline is "the World's Toughest Activewear" as the brand's products are known to be tough, durable and designed to meet the demands of the game. Canterbury jerseys are said to be the strongest in rugby and are rarely torn or ripped. Supposedly, no Canterbury jersey had ripped in an international match between 1967 and the final match of the 2007 Tri Nations. The brand is distributed widely among rugby playing nations. The head office was formerly based in the city of Christchurch in Canterbury in the South Island, but has now moved to Auckland. There are operations in Brisbane, Australia; Cape Town, South Africa; Emeryville, California and Manchester, United Kingdom. The brand is also manufactured and marketed in Japan under licence by Canterbury of New Zealand Japan. Besides manufacturing rugby apparel and gear, the company also manufacture and market lifestyle clothing. On the 21st of May 2007, CCC announced a deal to make the teamwear for English Premier League team Portsmouth. This was the company's first venture into association football, other than providing the headgear for Chelsea goalkeeper Petr Cech after he recovered from a head injury.