| Candie's | |
 The Logo of Candie's Brand |
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| Founded: | 1981 |
|---|---|
| Type of Business: | seller of shoes and apparel |
| Parent Company: | Iconix Brand Group |
Candie's is a brand of shoes since 1981, purchased by Iconix Brand Group in 1993. Since 2005, Candie's has sold juniors, jewelery, and apparel at Kohl's Department Stores, which has exclusive rights to the Candie's brand in all departments except shoes.
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History
Candie's shoes are worn by celebrities and featured in television shows and movies. Candie’s award winning advertising is noted for its sexy but playful concepts. Candie’s girls include Fergie, Pat Benatar, Cheyenne Kimball, Hilary Duff, Ashlee Simpson, Kelly Clarkson, Destiny’s Child, Ashanti, Alyssa Milano, Dixie Chicks, and Jenny McCarthy.[1] Fergie is the marketing icon of Candie's brand. The brand is recognized in the United States and is one of the trendier brands in the minds of the fast-growing, ‘Millennials’, consumer segment. Candie’s was founded in 1981 with the now-famous, sexy, high-heeled, wooden-bottom slide, called the Candie. By the middle of the 1980s, sales of Candie’s slides soared to 14 million pairs. One quarter of American women owned a pair of Candie’s.
Philanthropy
In June 2001, Candie’s launched The Candie’s Foundation with the mission to educate America's youth about the devastating consequences of teenage pregnancy. The foundation fuels a celebrity-driven, public-service, announcement campaign that dramatically exposes the devastating consequences of teenage pregnancy, while educating and challenging America’s youth to make educated decisions about sex.
See also
- Clothing
- Jewelry
- Shoes
- Iconix Brand Group
- Kohl's Department Stores
- Fergie
- Pat Benatar
- Cheyenne Kimball
- Hilary Duff
- Ashlee Simpson
- Kelly Clarkson
- Destiny’s Child
- Ashanti
- Alyssa Milano
- Dixie Chicks
- Jenny McCarthy
Footnotes
- ^ 25 April 2007. The Brand History. Iconix Brand Group, Inc.
