Boss (ボス?) is the brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese Canned Coffee. The brand's recognizable logo features a mustachioed, pipe-smoking man. It has an equally recognizable slogan: "SUNTORY BOSS is the boss of them all since 1992". Boss brand is known for its aggressive campaigns which use a jacket nicknamed Boss Jan (BOSSジャン?) as a promotional item. Famous Japanese singer Ayumi Hamasaki was the spokesperson for Boss in the early 2000s. At that time she starred in commercials singing the Boss jingle which was a cover of Nat King Cole's song "Love".
Product lists
(As of November 2004)
- Bossccino
- Bosspresso
- Boss 微糖・深煎り (Bito Fukairi)
- Boss Cafè Au Lait
- Boss Calorie Off
- Boss デミタス (Demitasu)
- Boss デミタス (Demitasu) Latte
- Boss Double Black
- Boss 深煎り (Fukairi) Super
- Boss 休憩中 (Kyukeichu)
- Boss 無糖 (Muto) Black
- Boss Rainbow Mountain Blend
- Boss 仕事中 (Shigotochu)
- Boss Super Blend
(Additional as of January 2007)
- Boss Americano
- Boss Begin!
- Boss W.E.B. (World Executive Blend)
- Boss Café au Lait
