| ATOMIC Austria GmbH | |
|---|---|
| Type | Subsidiary of Amer Sports |
| Founded | 1955 |
| Headquarters | Altenmarkt, Salzburg, Austria |
| Industry | Snowsports |
| Products | Ski equipment, Snowboard equipment |
| Employees | 400 (2007) |
| Website | www.atomicsnow.com |
Atomic Austria GmbH is a ski producer located in Altenmarkt, Salzburg, Austria. It is wholly owned by Finnish parent company Amer Sports, which also owns Wilson Sporting Goods, Suunto Oy and Precor. Its products are sold worldwide. It has provided the skis for many professional skiers such as Hermann Maier and Bode Miller.
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Alpine Racing
Atomic is especially known for their race skis, and many International Ski Federation Alpine skiing World Cup champions have used Atomic Equipment. Recent winners on Atomic include Hermann Maier, Bode Miller, Benjamin Raich, Stephan Eberharter and Aksel Lund Svindal. The powerhouse Austrian ski team has an especially close relationship with Atomic.
History
In 1955 the company was founded by Alois Rohrmoser. The company was later bankrupted by Austrian union bank BAWAG and sold to Amer Sports.
Finances
The company announced at the end of February 2007 that it was going to lay off 80 of its employees, representing a sixth of its total workforce. Due to the unusually mild winter revenues receded by approximately 25% that season. [1]
