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Asics

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For the digital circuits term, see Application-specific integrated circuit.

Asics (アシックス, ashikkusu^?) (TYO: 7936) is an athletic equipment company that started in 1949 when Kihachiro Onitsuka began manufacturing running shoes at his home in Kobe, Hyogo Prefecture, Japan. Asics produces shoes designed for football, running, tennis, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, and for many other sports.
Initially the company was known as Onitsuka Tiger, and were famous for their Mexico 66 line of shoes and their distinctive stripes. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label. The name of the company "Asics" is an acronym of the Latin phrase "anima sana in corpore sano" which means "a sound mind in a sound body".^[1]

1 2006
2 Sponsorship
3 References
4 External links

2006

A pair of Asics wrestling shoes, model Split Second V

In its 2006 fiscal year, ASICS generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income comes from the sale of sports shoes, 24 percent from sportswear, and 10 percent from sports equipment. 49 percent of the company's sales are in Japan, 18 percent in North America, and 29 percent in Europe. Currently, the company has 3800 employees.

Sponsorship

A pair of Asics running shoes, model Gel Kinsei

Asics sponsors many nationally ranked NAIA and NCAA men’s and women’s teams, as well as the national teams of: Brazil, Canada, Italy, Japan, Puerto Rico, Spain and Sweden. It also sponsors volleyball, football, netball, Marathon, Sports Medicine Australia and the 2006 Winter Olympics. They sponsored the Parramatta Eels in the National Rugby League from the mid 90's until the end of 2004, they still supply footwear and apparel to players. The Melbourne Football Club in the Australian Football League has Asics as an apparel sponsor. Asics contributed funds and apparel to the Australian team competing at the 2007 World Athletic Championships in Osaka, Japan. Among the soccer users of asics, include: